Herway Coffee
Website:
herways.co
Job details:
Company Description At Herway Coffee, we focus on delivering a fresh, high-quality coffee experience through our distinctive “brew & roast on order” model. Our decentralized manufacturing network, Herway Brew Labs, ensures every batch is roasted and brewed to optimal freshness. The brand combines traditional coffee craftsmanship with modern innovation to create a memorable taste for customers. As a growing company in the specialty coffee space, we value creativity, customer-centric thinking, and a passion for coffee. Team members have the opportunity to influence how we shape the future of coffee experiences.
Role Description This is a full-time remote role for a Creative Digital Marketing Expert. In this position, you will plan and execute digital marketing campaigns that build brand awareness, drive engagement, and increase online and offline sales for Herway Coffee. You will manage social media channels, create compelling content, and optimize campaigns across platforms to reach target audiences effectively. The role involves developing data-informed marketing strategies, monitoring performance metrics, and adjusting tactics based on insights. You will collaborate with cross-functional teams to align marketing efforts with product launches, promotions, and overall brand goals, while staying current with industry trends and emerging digital tools.
Qualifications
- Candidates should possess strong Marketing and Marketing Strategy skills to design and implement effective digital campaigns.
- Candidates should possess solid Social Media Marketing and Communication skills to engage audiences and build brand communities.
- Candidates should possess Sales and customer-focused skills to convert interest into purchases and support revenue growth.
- Candidates should possess analytical and reporting skills to interpret campaign data and optimize performance.
- Candidates should possess proficiency with digital marketing tools and platforms (e.g., social media management tools, analytics, email marketing software).
- Candidates should possess a collaborative working style and the ability to work independently in a remote environment.
- Candidates should possess prior experience in consumer brands, food & beverage, or e-commerce; a passion for coffee is highly beneficial.
- Candidates should possess a relevant educational background in Marketing, Communications, Business, or a related field, or equivalent practical experience.
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