Website:
truzonsolar.com
Job details:
Creative Designer - GenAI, Video & BTL | Truzon Solar | Hyderabad
Design it. Generate it. Animate it. Make the brand impossible to ignore.
Truzon Solar works across digital campaigns, social media, retail branding, exhibitions, dealer networks, BTL activations, performance marketing and large-format brand communication. We are looking for a designer who can move comfortably across all of them - and use Generative AI to push what is creatively possible.
This is not a conventional graphic designer role. We need someone who can take a brief, visualise the idea, design it, generate what doesn't exist, animate it when required and deliver production-ready output across digital, video and physical brand touchpoints.
๐๐ฏ๐ผ๐๐ ๐ง๐ฟ๐๐๐ผ๐ป ๐ฆ๐ผ๐น๐ฎ๐ฟ
Truzon Solar is the consumer brand of Suntek Energy Systems Pvt. Ltd., a solar EPC company delivering commercial, industrial, and rooftop solar installations across India.
๐ง๐ต๐ฒ ๐ฟ๐ผ๐น๐ฒ
This role sits at the intersection of graphic design, Generative AI, video and BTL.
You will work on everything from social media campaigns and performance ads to exhibition stalls, dealer branding, brochures, POSM and large-format outdoor communication. You will also use the latest AI image and video tools to create campaign visuals, product environments, concepts, videos and content that would otherwise require significantly larger production setups.
We are not looking for someone who waits for pixel-by-pixel instructions. You should be able to understand a brief, develop the visual direction and independently take it from concept to finished output.
AI is not a substitute for design fundamentals here. You need to be a strong designer first - with AI making you significantly faster and more creatively capable.
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
Graphic Design & Creative Visualisation
โช Translate marketing briefs into strong visual concepts rather than simply executing layouts
โช Design campaign key visuals, social media creatives, performance ads, digital banners, presentations, brochures and marketing collateral
โช Demonstrate strong understanding of typography, hierarchy, composition, colour, spacing and brand consistency
โช Create and adapt campaign ideas across multiple formats without losing the original visual impact
โช Work within Truzon's brand identity while continuously improving the quality of creative output
Generative AI โ Image Creation
โช Use Generative AI as an everyday part of the creative workflow, not as an occasional experiment
โช Create campaign visuals, environments, concepts, product compositions, backgrounds and other brand assets using leading AI platforms
โช Demonstrate strong prompting, image generation, image manipulation and visual consistency skills
โช Take AI-generated output into Photoshop/Illustrator and professionally refine it into production-ready brand communication
โช Maintain consistency of products, people, environments, lighting and brand elements across AI-generated visual sequences
โช Continuously experiment with emerging image-generation models and workflows
AI Video Creation
โช Conceptualise and create AI-generated videos for brand campaigns, social media, product communication and digital advertising
โช Work across text-to-video, image-to-video and AI-assisted video workflows
โช Create shot sequences rather than relying on a single AI-generated clip
โช Understand camera movement, visual continuity, character/product consistency, pacing and storytelling while generating AI video
โช Combine AI-generated footage with typography, music, sound effects, voiceovers and conventional footage to create finished content
โช Actively test emerging platforms such as Veo, Kling, Runway, Higgsfield, Sora and equivalent/new-generation tools
โช Stay continuously updated as AI image and video technology evolves
Video Editing & Social Content
โช Edit Instagram Reels, YouTube Shorts, performance ads, testimonials, event videos, product videos and other short-form brand content
โช Work confidently in Adobe Premiere Pro
โช Understand hooks, pacing, cuts, transitions, subtitles, music, sound effects and platform-specific editing
โช Perform basic colour correction, audio clean-up and footage enhancement
โช Create multiple aspect ratios and adaptations for Instagram, YouTube, LinkedIn and advertising platforms
โช Working knowledge of After Effects and motion graphics is preferred
BTL, Retail & Print Design
โช Design exhibition stall graphics, dealer boards, retail branding, kiosks, standees, backdrops, hoardings, posters, brochures, leaflets, event branding, signage and POSM
โช Understand how a design translates from a laptop screen to a 20-foot physical installation
โช Create accurate, production-ready artwork for printers, fabricators and vendors
โช Work confidently with CorelDRAW and Illustrator for BTL and print requirements
โช Understand CMYK/RGB, bleed, margins, vectors, resolution, dielines, font outlining, image linking/embedding and print-ready PDF exports
โช Handle large-format artwork correctly, including scaled artwork where required
โช Coordinate artwork corrections with printing, fabrication and BTL vendors when necessary
Creative Experimentation
โช Constantly explore new AI tools, visual styles, editing techniques and creative formats
โช Bring new creative possibilities to the marketing team rather than waiting for them to be discovered by someone else
โช Study strong advertising, design and AI-led brand work from India and globally
โช Identify where AI can improve speed, quality or creative possibilities without compromising brand consistency
๐ช๐ต๐ฎ๐ ๐๐ฒ'๐ฟ๐ฒ ๐น๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ
โช 2โ4 years of professional graphic design experience
โช Strong preference for candidates from an advertising, creative, integrated or digital agency background
โช Strong portfolio demonstrating actual creative visualisation - not only template-based design
โช Advanced proficiency in Adobe Photoshop
โช Strong proficiency in Adobe Illustrator
โช Strong working knowledge of CorelDRAW
โช Strong proficiency in Adobe Premiere Pro
โช Working knowledge of After Effects
โช Demonstrated hands-on experience with Generative AI image creation
โช Demonstrated hands-on experience with AI video generation
โช Experience designing both digital and BTL/print communication
โช Strong understanding of print-production artwork and large-format design
โช Ability to independently interpret a brief and develop visual directions
โช Ability to work across multiple brands, campaigns and deadlines
AI Tools: Hands-on experience with leading image/video platforms such as ChatGPT, Gemini/Nano Banana, Midjourney, Adobe Firefly, Freepik AI, Veo, Kling, Runway, Higgsfield, Sora or equivalent tools. We don't expect you to know every platform - we expect you to learn new ones quickly.
๐ฆ๐ธ๐ถ๐น๐น๐ & ๐๐๐๐ฟ๐ถ๐ฏ๐๐๐ฒ๐
Creative visualisation ยท strong design fundamentals ยท typography ยท composition ยท GenAI image creation ยท AI video generation ยท Photoshop manipulation ยท video editing ยท BTL production knowledge ยท attention to detail ยท speed ยท curiosity ยท experimentation ยท brand understanding ยท ownership ยท ability to work independently
๐ช๐ต๐ฎ๐ ๐๐ผ๐'๐น๐น ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐๐ต๐ผ๐ ๐๐
When you apply, please share a portfolio containing:
โช 3 strong graphic design/campaign projects demonstrating typography, composition and creative visualisation
โช 2 BTL/print projects - exhibition, retail branding, POSM, outdoor or equivalent
โช 2 GenAI image projects showing the final creative, preferably along with the generation/process
โช 2 AI-generated videos where AI video generation forms a meaningful part of the final output
โช 2 Reels/short-form videos edited by you
For selected projects, be ready to explain the brief, your idea, the tools used, what was AI-generated, what was manually designed/edited and the decisions you made to reach the final output.
Portfolios consisting mainly of Canva templates or standalone AI-generated images without finished design application will not be considered.
๐ช๐ต๐ฎ๐ ๐๐ผ๐'๐น๐น ๐ผ๐๐ป
โช Day-to-day graphic design requirements across digital, social, performance and brand marketing
โช BTL, exhibition, dealer, retail and print communication artwork
โช Generative AI image creation for campaigns and content
โช AI-generated video experimentation and production
โช Reels and short-form video editing
โช Adaptation of campaign KVs across digital and physical formats
โช Production-ready artwork for printing/fabrication
โช Continuous experimentation with emerging creative AI tools
The expectation is simple: take ownership of the creative from brief to final output.
๐ช๐ต๐ฎ๐ ๐๐ผ ๐ฒ๐
๐ฝ๐ฒ๐ฐ๐
You'll work closely with the Brand & Marketing team across campaigns, social media, performance marketing, exhibitions, retail branding, dealer communication and other brand initiatives.
Some days you may be designing a campaign key visual. Another day it could be a 20-foot exhibition backdrop. The next could involve generating an AI-led product film, editing a Reel or preparing production artwork for retail branding.
The role suits someone who doesn't want to be limited to one creative format and actively wants to work at the intersection of design, AI, video and physical brand experiences.
๐ Hyderabad, Telangana | On-site | Full-time | Reports to Head - Brand & Marketing
Click on Apply to know more.