Website:
Job details:
Working Days: Monday to Saturday
Company: ASK Infinity Pvt. Ltd.
Brands: Petals + Divya Gandham
Experience: 3+ years preferred; exceptional portfolios may outweigh years of experience
About the Role
ASK Infinity is looking for a Creative Designer – Motion, Social & Digital to join our in-house creative team in Varanasi.
We are looking for a designer who is equally comfortable creating strong static work and making things move.
Your strength may lean towards reels, editing, motion and digital content, but strong graphic design fundamentals are essential.
This is not a role where another designer creates the visual system and you simply animate it.
You should be able to independently take a brief from idea to final execution across static, motion and digital formats.
Key Responsibilities
- Design social media statics and carousels
- Create reels and short-form social content
- Edit product, launch and campaign videos
- Create motion graphics and animated social posts
- Develop typography-led and graphic-led motion content
- Create performance marketing statics and video creatives
- Turn images, footage, graphics and copy into finished digital content
- Create product-led and conversion-led advertising assets
- Work on illustration-led or graphic-led social content
- Handle image compositing, manipulation and visual enhancement
- Create website banners and digital campaign adaptations
- Develop assets for product and campaign launches
- Adapt creatives across platforms, ratios and placements
- Work on packaging adaptations and supporting graphic assets where required
- Support basic product photography and mobile content capture
- Build usable image banks for both brands
- Use AI tools for imagery, visual experimentation and asset creation
- Maintain organised working files, source files and final exports
- Maintain separate creative libraries for Petals and Divya Gandham
What We’re Looking For
You should already have strong fundamentals in:
- Graphic design
- Typography
- Layout
- Composition
- Colour
- Visual hierarchy
- Image treatment
- Social-first design
- Brand consistency
- Contemporary digital aesthetics
You should be capable of creating strong static design independently, not only editing videos.
Motion & Video Skills
You should already be comfortable with:
- Reel editing
- Short-form video editing
- Motion graphics
- Animation
- Text animation
- Transitions
- Visual pacing
- Music and rhythm
- Product edits
- Image-based motion
- Social-first video formats
- Performance video adaptations
You should be able to receive product assets, photographs, footage, graphics and a brief and
independently turn them into a polished final creative.
AI & Creative Technology
Practical familiarity with AI-assisted creative workflows is expected.
This may include:
- AI image generation
- Background creation
- Image enhancement
- Visual ideation
- Compositing
- Concept development
- Creative asset generation
- Visual experimentation
You do not need to know every tool available, but you should already be actively using or exploring AI as part of your creative workflow.
Tools
Strong proficiency in several of the following is expected:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- CapCut
- Figma
- Canva, where appropriate
- AI-based image and creative tools
Illustration skills are a strong advantage.
Performance Creative
This role includes paid-media creative, not only organic social content.
You may work on:
- Product ads
- Offer creatives
- Conversion creatives
- Remarketing ads
- Launch ads
- Testimonial creatives
- Product-benefit communication
- Static and motion ad variants
Experience creating performance marketing assets is highly desirable.
About the Brands
Petals is a contemporary fragrance and lifestyle brand with a modern, youthful visual language.
Divya Gandham is a devotional and ritual-oriented Indian brand rooted in culture, tradition and worship.
You should be able to move between these two creative worlds while keeping their identities clearly distinct.
This Role May Not Be a Fit If
- You primarily depend on templates
- You can edit videos but cannot independently design
- You require detailed step-by-step instructions for routine creative work
- You need another designer to consistently correct typography, hierarchy or composition
- You are unfamiliar with contemporary short-form digital content
- You struggle with deadlines or independent ownership
- You are looking for a role where you will be trained in basic design or editing skills
What Is Not Part of the Role
You will not be expected to independently manage full-scale film productions, commercial shoots or production crews.
External resources may be engaged for large productions.
Your core responsibility remains design, motion, editing, digital content and creative execution.
To Apply
Please share your portfolio as
Selection will be strongly portfolio-led.
Petals: breatheinpetals.com
Divya Gandham: divyagandham.in
Click on Apply to know more.
