Creative Content Writer
Drishti IAS
- Location
- Karol Bagh, Delhi, India
- Job type
- Full-time
Required skills
- Photoshop
- Canva
- content creation
- copywriting
- digital marketing
- key performance metrics
- media management
- video editing
About the role
Drishti IAS
Website:
drishtiias.com
Job details:
Primary Job Responsibilities
Social Media Management
- Manage and maintain all social media platforms
- Plan, schedule, and publish daily posts, reels, stories, and campaigns
- Ensure consistency in brand voice, messaging, and visual identity
- Respond to comments, messages, and queries
Content Creation & Creativity
- Ideate and create engaging content including:
- Static posts (carousels, infographics)
- Reels and short videos
- Stories and interactive content
- Write compelling captions, hooks, and scripts
- Bring innovative ideas for campaigns, trends, and storytelling
Campaign Planning & Execution
- Design and execute social media campaigns for:
- Awareness drives
- Events and initiatives
- Educational and social impact content
- Collaborate with internal teams for content alignment
Performance Tracking & Optimization
- Monitor key performance metrics (reach, engagement, followers, conversions)
- Analyze insights and improve content strategy accordingly
- Stay updated with algorithm changes and trends
Major KRAs
- Audience Growth: Consistent increase in followers and reach across platforms
- Engagement Performance: Improvement in engagement rate, saves, shares, and comments
- Content Quality: Timely delivery of high-quality, on-brand content and campaigns
- Insights & Reporting: Accurate weekly/monthly reports with actionable insights
- Brand Consistency: Uniform tone, messaging, and visual identity across platforms
Core Skills
Specific Knowledge & Skills
- Strong understanding of social media platforms and algorithms
- Excellent content writing and copywriting skills
- Creative thinking with a strong visual sense
- Basic knowledge of design tools (Canva, Photoshop, etc.)
- Video editing skills (Reels/Shorts editing tools like Premiere Pro, CapCut, etc.)
Creative Skills
- Ability to ideate unique and engaging content
- Strong storytelling and scriptwriting ability
- Understanding of audience psychology and engagement techniques
- Eye for design, aesthetics, and layout
Qualification And Experience
Minimum Qualification
- Bachelor's degree in marketing, Mass Communication, or a related field
Preferred Qualification
- Master’s degree or certification in Digital Marketing / Social Media Marketing
- Experience in handling educational/social impact platforms (preferred)
Minimum Experience
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