ote that Candidate should have a proficiency command over English, Gujarati and Hindi equally.ABOUT THE
ROLE
This is
not a "post three times a week" role.At Atitse
Digital Media, we are India's strategy-first brand and ad film agency. We work with brands that want to be remembered and we need a strategist who can make that happen.You will
be the thinking brain behind 360Ā° campaigns brand, digital, offline, PR that move markets and shift perception. AI can write a caption. It cannot walk a market, read a room, or spot the gap between what a brand says and what its audience believes. That gap is where you come in.
WHAT YOU
WILL DO
ā¢ Develo
p original, insight-driven content and campaign conceptsā¢ Plan an
d execute 360Ā° campaigns digital, offline, PR, and brand-buildingā¢ Write t
aglines, hooks, and promotional messaging that actually sticksā¢ Conduct
brand research, competitor analysis, and audience mappingā¢ Underst
and target audience psychology at a deep levelā¢ Turn a
business's offering into communication people believe inā¢ Build b
rand stories that go far beyond social media posts
WHAT WE'
RE LOOKING FOR
Someone
who forms opinions before they form sentences. ā¢ You th
i
nk strategically you ask 'why would they care?' before 'what should we post?'ā¢ You hav
e built campaigns people remember, not just content people scroll pastā¢ You stu
dy audiences the way a director studies actorsā¢ Your id
eas have a reason behind them, not just a vibeā¢ You und
erstand AI as a tool and know exactly where it stops being usefulā¢ You bri
ng research, observation, and original human thinking to every briefREQUIREME
NTSā¢ Minimum
5 years of experience in branding, content strategy, or marketingā¢ Proven
ability to plan and execute campaigns beyond social mediaā¢ Strong
understanding of brand strategy, market research, and audience behaviourā¢ Excelle
nt creative writing and communication skills in Englishā¢ Familia
rity with digital platforms and the broader marketing ecosystemā¢ Experie
nce in campaign planning across branding, marketing, and PR
WHAT WE
'RE NOT LOOKING FOR
Someone
who depends on AI-generated or generic content ideas.
HOW TO
A
PPLYSend your
CV + Portfolio / Work Samples to us via LinkedIn or email at hr@atitse.com
ā Bonus (Highly Encouraged):Share 2ā3
original campaign or content ideas you have personally developed. This is the part we read first it tells us more than your resume ever will. DM us di
r
ectly on LinkedIn or apply via email.