Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.
We’re hiring a Shopper Marketing Manager to own our retail activation function — bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners
This role is for someone who:
- Lives at the intersection of brand and retail — and knows how to translate a campaign into a shelf moment
- Thinks like an owner and operates like a builder
- Is equal parts strategic and executional — equally comfortable in a buyer meeting and managing a creative brief
- Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement
- Wants to build the shopper marketing function at a brand that’s scaling fast and investing meaningfully in retail
What You'll Do
Retail Activation & Calendar Ownership
- Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
- Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking
- Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
- Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
- Monitor competitive shopper marketing activity and identify opportunities for differentiation
Brand & Retailer Partnership
- Act as the strategic and executional bridge between retail sales and brand marketing teams
- Translate national brand campaigns into retailer-specific activation programs
- Build retailer presentations and co-op proposals that clearly demonstrate Create’s investment in the partnership
- Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
- Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs
Creative & Agency Management
- Develop shopper-facing creative briefs and manage internal or external creative resources
- Brief and manage agency or vendor partners to bring activation programs to life on time and on brand