Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.
Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships.
This role is for someone who:
- Thinks like an owner and operates like a quarterback — fully accountable for their accounts end-to-end
- Builds real relationships with buyers and earns their trust over time
- Is equally comfortable in a line review and a broker performance conversation
- Turns distribution into velocity and data into action
- Wants to grow with a brand that’s moving fast and winning
What You'll Do
Retail Relationship Ownership
- Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans
- Build strong, trusted relationships with buyers and key stakeholders
- Expand into additional accounts and channels over time
Business Performance & Growth
- Own the full P&L across your accounts
- Drive revenue, distribution, and velocity through thoughtful planning and execution
- Lead line reviews, resets, and promotional strategies that deliver results
Broker Management
- Manage broker partners as an extension of your team
- Set clear expectations, ensure accountability, and drive execution at shelf
Trade Spend & Promotional Strategy
- Plan, allocate, and optimize trade spend
- Evaluate ROI and continuously refine promotional strategies to improve performance
Forecasting & Cross-Functional Alignment
- Own account-level forecasting and partner cross-functionally to ensure alignment with supply chain and inventory planning
- Partner closely with Marketing, Operations, and Planning to bring retailer-specific programs to life
Analytics & Storytelling
- Use data to understand performance and identify opportunities
- Translate insights into clear, compelling narratives that influence buyers and internal stakeholders