We’re hiring a Growth Manager — Lifecycle to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing on all things email and SMS.
This role is for someone who:
- Loves being in Klaviyo — building, testing, and optimizing
- Is highly organized and can manage a weekly campaign calendar without dropping anything
- Is excited to take messaging direction and translate it into flawless, on-brand sends
- Thinks about lifecycle in the context of the entire customer journey, not just open rates
You’ll own email and SMS execution end-to-end, with room to grow into strategy as we scale.
What You'll Do
Email & SMS Campaign Execution
- Build, QA, and deploy email and SMS campaigns in Klaviyo on a weekly cadence
- Take campaign messaging direction and monthly content calendar from the Director of Growth and translate into fully executed sends — copy, creative briefing, segmentation, scheduling
- Own the promotional and evergreen send calendar — coordinate timing across product launches, sales, and retention moments
- Improve campaign lead time from 2–3 days to a 7-day standard for all sends
- Monitor deliverability, list health, and segmentation hygiene
A/B Testing & Optimization
- Run structured A/B tests across subject lines, send times, copy angles, CTAs, and creative formats
- Build a testing cadence that compounds — every send teaches us something
- Translate test results into clear recommendations for campaign strategy and creative direction
Landing Page & CRO Support
- Leverage lifecycle send data to inform landing page and PDP testing priorities
- Collaborate with Director of Growth and web agency on CRO experiments tied to lifecycle traffic
- Flag conversion drop-off points in the email-to-purchase funnel and propose solutions
Creative Process & Agency Management
- Brief external email/SMS creative partners with clear specs, copy direction, and visual guidance
- Manage the creative feedback loop and keep campaigns on schedule
- Build repeatable templates and brand-approved asset libraries to increase throughput
Reporting & Insights
- Track and report on email and SMS performance weekly: revenue, open rates, click rates, conversion, list growth
- Conduct cohort and flow analysis to identify gaps and opportunities across the customer journey
- Translate data into clear recommendations for the Director of Growth