Website:
ventureadmedia.com
Job details:
CPL Delivery Manager
Location: Gurugram
Employment Type: Full-time
Experience: 2–5 years
About the Role
We’re looking for a CPL Delivery Manager to own the end-to-end delivery and performance of lead generation campaigns. This role sits at the intersection of publisher relationships, campaign performance, and business growth, ensuring campaigns consistently deliver the right balance of quality, volume, and profitability.
The ideal candidate will have hands-on experience in CPL/CPA affiliate marketing, strong publisher relationships, and a data-driven approach to campaign optimization.
What Success Looks Like
Success in this role means consistently delivering high-quality leads at scale, maintaining strong publisher partnerships, and improving campaign performance and profitability through data-led decisions.
Responsibilities
- Own the end-to-end delivery of CPL/CPA campaigns, from publisher onboarding and traffic activation to ongoing optimization and performance management.
- Identify, evaluate, onboard, and manage high-quality publishers and affiliates aligned with campaign objectives.
- Build and maintain strong publisher relationships to ensure consistent traffic volume, lead quality, and long-term business growth.
- Monitor campaign performance across volume, conversion rates, lead quality, payout, ROI, and profitability, and take timely optimization actions.
- Analyze campaign and publisher-level data using Excel/Google Sheets to identify trends, performance gaps, and growth opportunities.
- Work with tracking platforms such as Trackier, Everflow, Affise, HasOffers, or similar affiliate tracking solutions.
- Negotiate commercial terms, payouts, traffic volumes, and campaign requirements with publishers and affiliates.
- Collaborate with internal teams to resolve campaign delivery, tracking, lead validation, and quality-related issues.
- Identify and address fraudulent, low-quality, or non-compliant traffic to protect campaign performance and advertiser relationships.
- Support the scaling of successful campaigns across publishers, geographies, and international markets.
- Maintain accurate campaign and publisher performance records and provide regular performance updates.
Qualifications
- 2–5 years of experience in CPL/CPA affiliate marketing, performance marketing, lead generation, or a closely related role.
- Hands-on experience managing affiliate/publisher relationships and campaign delivery.
- Strong understanding of CPL, CPA, lead quality, conversion rates, payouts, ROI, and campaign profitability.
- Experience with affiliate tracking platforms such as Trackier, Everflow, Affise, HasOffers, or similar tools.
- Strong analytical skills with practical experience using Excel or Google Sheets.
- Excellent negotiation, communication, and relationship-management skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Strong attention to detail and a data-driven approach to decision-making.
Good to Have
- An established network of publishers and affiliates.
- Experience managing international or high-volume lead generation campaigns.
- Knowledge of fraud detection, lead validation, and traffic quality monitoring.
- Experience scaling campaigns while maintaining lead quality and profitability.
Click on Apply to know more.
