Social Media Marketing Associate

Working in social media is exciting and dynamic. Businesses are clamoring for experts in social media and the number of jobs that require social media skills, keeps growing. When you successfully finished this program, you'll receive two certifications. One from Coursera, and one from Facebook, certifying your mastery of ads managers. These two certifications will be among the first things many employers look for. You'll have a leg up in your job search. You'll also have the projects that you completed during your coursework, which will build up to portfolio you can use to showcase your abilities to potential employers. You're probably curious as to what kinds of roles you'll be suitable for by the end of this program. Well, nearly every organization now, has a social media presence, and many of these have entry-level positions available where fresh ideas and a willingness to jump into new projects are highly desirable traits. Jobs in social media marketing roughly fall into two categories. First, there are a number of jobs that focus on social media management. In these jobs, you play a role in crafting a company's voice and social media personality. Jobs as a social media coordinator and an engagement coordinator, for instance. As a social media coordinator, you'll post to social media accounts and follow instructions from the director of social media. You could be working with a well-known brand or company or even a celebrity. An engagement coordinator is like a social media coordinator, but as well as posting to social media accounts and messaging followers, they're also responsible for guiding the online behavior of followers. You encourage followers to interact with your posts and you respond to comments and react to trends in the broader social media space. This program also prepares you for a second category of jobs in social media marketing. Namely jobs that focus on creating and managing paid advertising on social media. These jobs exist both in advertising agencies and on the client side. Social media marketing associate is one of the types of roles you'll find at an advertising agency. Working for agencies is a fun and dynamic way to put all you've learned to work. You'd be involved in creating advertising campaigns for different social media platforms. Agencies have multiple clients and so you get to work on a wide number of different campaigns with many different goals and for many different companies, it's a wonderfully exciting way to break into social media advertising. Working as a social media marketing associate on the client side means you're working for one specific client or company. This could be anything from big brands like Adidas or Pepsi to smaller brands that rely heavily on social media. Roles you'll find here are similar as the ones you find in agencies. But you'd focus your advertising efforts on one brand and you'd often work together with your counterparts on the agency side. Working on the client side is a fantastic way to really sink your teeth into one brand and to really focus on how to use your social media skills on that single brand.

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