About the role
In search engine optimization (SEO) jobs, you'll help companies and organizations increase the traffic to their website to drive sales, visibility, messaging, and more. Learn more about SEO jobs, average pay, job outlook, and education requirements.
Search engine optimization (SEO), is a term describing the set of best practices to help websites be found easily by relevant users. When a user types a query into a search bar, the search engine uses a process to determine which websites to return to the user and in what order they appear. Search engine optimization practices increase traffic to websites by helping them appear in search results, making it more likely that search engine users will click on their website.
If you're considering a career in SEO, you have options for which part of the process you'd like to be a part of. You can choose a versatile career like SEO strategist, where you may perform a variety of tasks, or you might have a more specialized job like SEO content writer focusing on one aspect of SEO. Below, you'll find a description of seven careers within search engine optimization.
