Flag job

Report

Senior Director of Marketing

Salary

$0.06k - $0.08k

Min Experience

10 years

Location

Toronto, Canada, Vancouver, Canada, Redwood City, USA

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

We are looking for a Senior Director of Marketing to lead our marketing strategy and execution across all our channels. In this role, you will be responsible for developing and implementing marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will work closely with the leadership team to define and execute on the company's marketing vision and goals. Responsibilities include: - Developing and executing a comprehensive marketing strategy across all channels (digital, social, email, content, etc.) - Managing a team of marketing professionals and overseeing all marketing activities - Driving lead generation and customer acquisition through targeted campaigns - Collaborating with the product and sales teams to align on marketing initiatives - Analyzing campaign performance and optimizing marketing efforts - Staying up-to-date with industry trends and best practices - Reporting on marketing KPIs and ROI to the leadership team Requirements: - 10+ years of experience in marketing leadership roles, preferably in the tech/SaaS industry - Proven track record of developing and executing successful marketing campaigns - Expertise in digital marketing, content marketing, and social media - Strong analytical and data-driven decision-making skills - Excellent communication and presentation skills - Ability to work collaboratively with cross-functional teams - Bachelor's degree in marketing, communications, or a related field

About the company

Course Hero is a virtual-first company. We are a group of passionate and curious problem solvers, who believe in the importance of learning, and are excited to help improve the student learning journey every day.

Skills

marketing
digital marketing
content marketing
social media
data-driven decision making