Product Manager, Consumer Growth

About Counsel

Counsel Health is an AI-enabled, physician-supervised virtual care company on a mission to multiply the world’s clinical capacity. We believe in a future where every person has a perfect doctor in their pocket, always available, infinitely knowledgeable, and deeply personalized.

To achieve this, we’re building the first fully vertical, AI-enabled medical group from the ground up, redesigning the entire clinical stack with custom AI tools that make our in-house physicians faster and smarter without compromising security or patient safety.

Since our founding in 2023, Counsel has partnered with leading employers, health plans, health systems, and channel partners, serving 100K+ members and on track to reach 1M+ more over the next 12 months. We have raised over $35M from a16z, GV, and other top-tier investors, and are on pace to 5x revenue this year.

Our founding team includes senior physicians and technology leaders from Harvard Medical School, Massachusetts General Hospital, UCSF, the MIT Media Lab, and Mount Sinai. Our broader team, coming from Stripe, NVIDIA, and Google DeepMind, is growing quickly, and we’re looking for exceptional people to join us at this inflection point.

The Role

At Counsel, we believe everyone should have an expert physician in their pocket. We have built the foundation—medical record integrations, doctor-led AI, and immediate clinical access. Now, we need a Growth Product Manager to turn that foundation into a daily habit for millions.

Your goal is Mindshare. You will own the "Day 0 to Day 30" experience, ensuring every user who discovers Counsel doesn't just "try" it, but realizes it is the only way they want to manage their health. You won't be building net-new use cases; you will be the architect of our Product-Led Growth (PLG) engine, turning the product itself into our most powerful distribution and retention channel.

What you'll do

• Engineer the "Aha!" Moment: You will obsess over time-to-value. Whether it’s getting a user to sync their first record or have a user interact with a doctor, you will design the path that makes our value undeniable.

• Master Mindshare & Presence: You will define what "presence" looks like for Counsel. Through notification strategies, mobile app adoption, and habit-forming triggers, you will drive users to return to Counsel as their first instinct for any care issue.

• Build the PLG Engine: You will own the "front door" of Counsel. This means treating the signed-out experience, landing pages, and the onboarding flow as a core product that converts curiosity into high-intent usage.

• Industry Agnostic: We don’t care if you’ve worked in health tech. We care that you’ve grown a consumer product at scale.

• Maximize Utility: You will ship the "incremental but essential" features—doctor matching, record summaries, and proactive health alerts—that turn Counsel from a one-off tool into a daily teammate.

• Partner with D2C Growth: You will work in a high-velocity pod alongside our D2C Growth Marketer. They drive the traffic; you build the product loops that ensure that traffic sticks.

What you'll bring

• You have 4+ years of experience in consumer growth.

• Lead discovery and experimentation to identify and prioritize the most impactful features and opportunities

• Deep customer intuition and product taste, combining design empathy with a rigorous, data-informed approach to measuring impact

• Ability to own your work in a fast-paced, rapid growth environment, manage multiple priorities, and adapt to an ever-changing landscape

• Ability to roll up your sleeves and do whatever it takes to make your product successful.

• Work cross functionally with engineering, design, clinicians, and GTM to define, build, and deploy experiences that delight our users

• Strong written and verbal communication skills

Bonus points for

• Doing growth at an early-stage startup during its primary scaling phase

• Direct experience working with LLM-powered products.

• Prior work collaborating with D2C growth marketing teams or being a growth marketer yourself!

• Experience in consumer products in more regulated spaces (like Fintech, Edtech, or healthcare).

What we offer

• Impact: Be at the forefront of AI-augmented care delivery, tackling some of the most ambitious challenges in healthcare.

• Growth: Professional development and leadership opportunities within a rapidly expanding tech-enabled care delivery organization.

• Exposure: Gain hands-on experience in scaling a fast-growing healthcare technology company and directly interface with executives at the world’s leading healthcare organizations.

• Compensation: Competitive salary and equity options.

• Benefits: Competitive healthcare, vision, and dental, cometeer coffee, snacks and free lunch at the office.