SANSKRITI
Website:
sanskriti.live
Job details:
Company Description
Sanskriti is an Indian culture-tech and OTT ecosystem focused on preserving, presenting, and commercializing Indian cultural content and experiences. The platform brings together content, live events, learning, community, partnerships, and cultural commerce. These roles are designed to strengthen Sanskriti’s content pipeline, OTT operations, AI and product capabilities, revenue generation, user growth, and execution capacity.
Role Description
This is a full-time, on-site role based in Bengaluru for a Copywriter & Metadata Executive. The role involves creative writing with structured metadata management to improve content discoverability, user understanding, and overall platform quality. The Copywriter & Metadata Executive will create accurate, engaging, and platform-ready copy for Sanskriti’s OTT content and marketing requirements.
Key Responsibilities
- Write titles, subtitles, short descriptions, long synopses, episode summaries, artist descriptions, category descriptions, promotional copy, and thumbnail text for Sanskriti content.
- Create and maintain metadata fields such as genre, language, format, duration, keywords, tags, cast/artist credits, content type, mood, theme, age suitability, and cultural category.
- Ensure all content descriptions are grammatically correct, culturally appropriate, plagiarism-free, and aligned with Sanskriti’s tone of voice.
- Coordinate with production, content acquisition, editing, design, and platform teams to collect required content details before publishing.
- Support SEO, app search, and content discovery by using relevant keywords and consistent tagging standards.
- Review content uploads and identify missing or incorrect metadata before publishing.
- Maintain a metadata tracker, content copy bank, and style guide for future uploads and campaigns.
- Support marketing and user acquisition teams with campaign captions, social media lines, push notification copy, email copy, and landing page content as required.
Qualifications
- Strong written English and Hindi; knowledge of Indian regional languages will be an advantage.
- Good understanding of Indian culture, music, dance, mythology, spirituality, folk traditions, and OTT content presentation.
- Ability to write short, sharp, audience-friendly copy with accuracy and consistency.
- Basic knowledge of SEO, content tagging, metadata structuring, and digital publishing workflows.
- Comfortable working with Google Sheets, Excel, CMS tools, content trackers, and collaborative documents.
- Attention to detail and ability to work with tight publishing deadlines.
- Ability to work collaboratively in a fast-paced and innovative environment
Preferred / Good to Have
- Prior experience with OTT platforms, YouTube channels, music platforms, publishing houses, media companies, or cultural content brands.
- Familiarity with AI writing tools while maintaining human quality checks and originality.
Key Performance Indicators
- Metadata accuracy and completeness percentage.
- Turnaround time for content copy and metadata delivery.
- Reduction in content upload corrections or publishing errors.
- Improvement in content searchability, categorization, and user engagement.
Ideal Candidate Profile
A detail-oriented writer who understands both creative storytelling and structured content data. The ideal candidate should enjoy working with cultural content and should be able to make every title, description, and tag useful for the audience and the platform team.
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