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Role Description This is a full-time, on-site Copywriter (Meta Ads) role based in Gurugram. The Copywriter will craft clear, compelling video ad scripts for Meta ads (Facebook, Instagram) aligned with campaign objectives and brand guidelines. Day-to-day tasks include brainstorming concepts with the marketing team, writing and refining ad scripts, PR articles, and calls to action, and adapting messaging to different audiences and formats. The role involves proofreading and editing all copy for accuracy and consistency, collaborating with designers to ensure cohesive visual and verbal communication, and testing variations of ad scripts to improve engagement and conversion. The Copywriter will also support related marketing content such as short social media posts and occasional press releases when needed.
Qualifications
- Candidates should possess strong Writing and Marketing skills, with demonstrated experience creating persuasive ad scripts for Meta platforms or other digital channels.
- Candidates should possess advanced Proofreading and Communication skills to ensure error-free content and clear messaging across teams and client stakeholders.
- Candidates should possess experience with Press Releases and brand messaging, including the ability to translate campaign objectives into concise, media-ready content.
- Candidates should possess familiarity with digital advertising best practices, including A/B testing, audience targeting, and performance-focused copywriting.
- Additional beneficial qualifications include prior agency or in-house marketing experience, understanding of social media trends, and the ability to work under deadlines in a fast-paced environment.
- A bachelor’s degree in Marketing, Communications, Journalism, English, or a related field is preferred, along with a portfolio showcasing relevant copywriting work.
Note: Do not apply incase you have no experience in Ad Scripts for Meta
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