Wellbeing Nutrition
Website:
wellbeingnutrition.com
Job details:
Job Title: Assistant Manager - Copywriter
Location: Gurugram, Haryana, India
Experience: 5+ Years
Job Type: Full-Time
Key Responsibilities
Brand Communication & Storytelling
-Develop compelling, insight-driven copy across digital, social, performance marketing, ecommerce, retail, and brand campaigns.
-Create engaging brand narratives, campaign concepts, and messaging that align with business objectives and brand voice.
-Write copy for product launches, website content, landing pages, email campaigns, packaging, brochures, and marketing collateral.
-Ensure consistency in tone, messaging, and brand identity across all consumer touchpoints.
Performance Marketing & Digital Content
-Write high-converting copy for Meta, Google, YouTube, and other paid advertising platforms.
-Craft compelling hooks, headlines, CTAs, and ad copy optimized for engagement and conversions.
-Develop content for marketplaces, ecommerce listings, promotional campaigns, and retention marketing initiatives.
-Collaborate with performance marketing teams to optimize messaging based on campaign insights and audience behavior.
Creative Strategy & Collaboration
-Work closely with designers, marketers, creative strategists, product teams, and external partners to develop integrated campaigns.
-Participate in brainstorming sessions and contribute innovative campaign ideas, taglines, and brand concepts.
-Translate complex product information into simple, consumer-friendly communication.
-Adapt content for multiple audiences, channels, and formats while maintaining brand consistency.
Project Management
-Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
-Maintain high editorial standards with strong attention to grammar, accuracy, and detail.
-Stay updated on consumer trends, digital content formats, AI-powered writing tools, and industry best practices.
Qualifications
-5+ years of copywriting experience in a consumer brand, creative agency, or D2C startup.
-Strong portfolio showcasing campaigns across social media, digital marketing, performance marketing, and brand communication.
-Experience writing for social media, influencer campaigns, paid ads, marketplaces, retail, product launches, and ecommerce platforms.
-Strong conceptual thinking with the ability to develop campaign ideas and compelling brand narratives.
-Excellent command of English with exceptional writing, editing, and proofreading skills.
-Strong understanding of brand voice, tone, consumer psychology, and storytelling.
-Experience collaborating with cross-functional teams in a fast-paced environment.
-Passion for health, wellness, beauty, lifestyle, or consumer brands is preferred.
-Familiarity with AI-powered writing tools and content workflows is an added advantage.
Click on Apply to know more.