Tractor Junction
Website:
tractorjunction.com
Job details:
At Tractor Junction, we’re digitalizing rural autotech—making it easier to buy, sell, finance, insure, and service tractors and farm equipment across India.
Now we need web & social media copywriter who can put that into words with the 4 Cs in mind:
- Clear – Say what matters, and nothing more.
- Concise – No fluff, no filler.
- Compelling – Grab attention, drive action.
- Credible – Content users can trust, backed by real benefits.
Roles & Responsibilities- Align content with brand tone, marketing objectives, and audience preferences
- Write, edit, high-impact content across platforms: Instagram, LinkedIn, Meta, X, YouTube, and Pinterest.
- Build platform-specific captions, hooks, and CTAs that drive engagement
- Plan and execute content using a monthly social media calendar
- Stay up-to-date with current social media trends and curating engaging content
- Develop strategies to increase engagement on social media channels.
- Managing multiple social media accounts with accuracy and speed.
- Track key metrics like reach, engagement rate, link clicks, saves, and shares to measure the success and reach of the content.
- Work with designers and digital teams to deliver cohesive, high-performing campaigns
- Edit and proofread your own work to ensure high standards in grammar, clarity, and brand voice
- Stay updated on industry-specific content trends, user preferences, and agri-tech developments
- Work closely with marketing teams, designers, and other stakeholders to develop and implement social media strategies.
Required Qualification & Skills
- Bachelor’s degree in a related field, preferably in English, Communications, Advertising or Marketing.
- 2 to 5yrs of experience in copywriting, digital content writing, or social media content creation
- Adept with various social media channels.
- Excellent verbal and written communication skills- English
- Understanding of platform-specific formats (reels, carousels, stories, ads, pins, tweets, posts
- Time management and ability to meet deadlines across multiple campaigns
- Understanding of brand voice and audience targeting for rural and semi-urban users
Why Join Us?- Contribute to a purpose-driven company creating real impact in rural India
- Empower users through content that drives informed, confident choices
- Collaborate with a team that champions meaningful writing and practical creativity
- Grow your career with a fast-expanding platform shaping India’s agri-digital future
Click on Apply to know more.