SuperBottoms
Website:
superbottoms.com
Job details:
Copywriter – SuperBottoms
Location: Mumbai
Work Type: Full-time
Brand: SuperBottoms
About the Role
SuperBottoms is looking for a copywriter who genuinely loves writing — someone who notices words, obsesses over the perfect hook, understands why one line converts better than another, and can make parents stop scrolling.
This is not a role limited to captions.
You will write across the entire customer journey — from the first ad someone sees to the WhatsApp message that brings them back to shop again.
We’re looking for someone who can combine creativity + consumer understanding + performance thinking.
What You'll Write
You’ll work on copy across:
- Performance Marketing: Meta ads, Google ads, static creatives, video hooks, UGC scripts, headlines and CTAs
- Retention Marketing: WhatsApp, email, SMS, push notifications and customer journeys
- Social Media: witty posts, topical content, reels, scripts, campaigns and everyday brand communication
- Website: banners, landing pages, product communication, collection pages and campaign pages
- Brand Campaigns: campaign ideas, taglines, launch communication and storytelling
- Product Communication: turning product features into simple, compelling consumer benefits
What We're Looking For
You should be someone who:
- Is genuinely passionate about writing and advertising
- Has hands-on experience writing ad copies for performance marketing
- Understands retention communication such as WhatsApp, email, SMS or CRM
- Can write sharp, witty and culturally relevant social media copy
- Has written website and ecommerce copy
- Can write strong hooks, headlines, CTAs and short-form scripts
- Understands that copy has to sell without always sounding like it is selling
- Has an excellent command of English
- Has strong proofreading skills and exceptional attention to detail
- Is AI-savvy and comfortable using tools such as ChatGPT, Gemini, Claude or similar tools for research, ideation, variations, scripting and faster creative exploration.Knows how to use AI as a creative accelerator, not a replacement for original thinking
- Can adapt the same idea across very different formats and tones
- Is curious, proactive, high-energy and comfortable working in a fast-moving environment
- Keeps up with internet culture, advertising, social trends and consumer behaviour
- Is comfortable receiving feedback and rewriting until the copy is right
Bonus Points
- Previous experience working with a D2C / ecommerce / consumer brand
- Experience in parenting, baby care, kids, lifestyle, fashion, beauty, wellness or FMCG categories
- Experience looking at performance data and using learnings to improve ad copy
- Understanding of Meta Ads Library and competitor creative research
Location
Mumbai-based candidates only.
📩 Apply now: bhagyashree.shete@superbottoms.com
Most Important Requirement
Please share your portfolio along with your application.
We would especially like to see:
Performance ads • Social media copy • Video/Reel scripts • CRM/Retention copy • Website copy • Campaign ideas
We’re less interested in how many adjectives are on your resume and more interested in how well you can write.
Click on Apply to know more.
