Protouch
Website:
protouchskin.com
Job details:
About the Job
Company Description
Protouch is India’s leading beauty-tech brand, redefining personal care with luxurious, high-performance, technology-driven devices. From hair care to skincare, we create professional-grade tools designed to deliver a premium, salon-like experience at home. Guided by innovation and science-backed solutions, Protouch is committed to making beauty routines smarter, safer, and effortlessly elevated. Learn more at www.protouchskin.com.
Role Description
This is a full-time, on-site role based in Ahmedabad for a Copywriter. The role involves creating engaging, creative, and conversion-focused content across various marketing and communication channels. Daily responsibilities include developing copy for social media, website, product pages, advertisements, email campaigns, blogs, and other marketing materials. The role requires a strong understanding of brand tone, audience behaviour, and storytelling, along with the ability to collaborate with marketing, design, influencer, and e-commerce teams to deliver impactful content.
Key Responsibilities
* Develop creative and engaging copy for social media posts, reels, advertisements, campaigns, and promotional content.
* Write compelling product descriptions, website content, landing pages, blogs, emails, and marketing communications.
* Understand brand guidelines and maintain a consistent tone of voice across all communication channels.
* Collaborate with the marketing, design, influencer marketing, and e-commerce teams to develop campaign concepts and content.
* Conduct research on beauty, skincare, personal care, D2C, and consumer trends to create relevant content.
* Create catchy headlines, taglines, hooks, captions, and campaign messaging.
* Proofread and edit content to ensure accuracy, clarity, grammar, and consistency.
* Adapt content for different platforms and target audiences while maintaining the brand identity.
* Stay updated with social media trends, content formats, and emerging digital marketing practices.
* Manage multiple content requirements and deliver high-quality work within deadlines.
Qualification
* 1–3 years of relevant experience in copywriting, content writing, or digital marketing.
* Strong writing, editing, and proofreading skills with excellent command of English.
* Ability to create creative, engaging, and persuasive copy for different platforms.
* Good understanding of social media content, digital marketing, and consumer communication.
* Strong research skills with an ability to understand and simplify product information.
* Creative mindset with strong attention to detail.
* Ability to understand brand tone and communicate ideas effectively through words.
* Ability to manage multiple projects and meet deadlines.
* Experience with beauty, skincare, personal care, lifestyle, or D2C brands is preferred.
* Bachelor’s degree in English, Marketing, Mass Communication, Journalism, or a related field is preferred.
* Knowledge of SEO, performance marketing copy, and AI-assisted content tools will be an added advantage.
Interested candidates can share their updated resume at: hr@protouchskin.com
Click on Apply to know more.