PromotEdge
Website:
promotedge.com
Job details:
Company Description PromotEdge is an integrated marketing and digital advertising agency based in Kolkata, focused on combining creativity with strategy to help brands grow. With a team of over 53 marketing professionals and 9 years of experience, the agency delivers innovative storytelling, strategic brand building, and advanced digital solutions. Its services span brand strategy and design, web solutions, digital marketing, automation and analytics, and audio-visual production. PromotEdge follows an EDGE-based approach to generate measurable results and impact, serving diverse audiences across rural and urban India. As a “Digitally Desi” agency, it specializes in aligning brand narratives with evolving consumer sensibilities to build loyalty and long-term value.
Role Description The Copywriter role at PromotEdge is a full-time, on-site position based in the Greater Kolkata Area. The Copywriter will develop clear, engaging copy for digital campaigns, websites, social media, emailers, brand collaterals, and advertising materials, aligned with client brand strategies and project briefs. Daily responsibilities include brainstorming concepts with the creative and marketing teams, crafting headlines and body copy, adapting content for different platforms, and maintaining consistent brand voice and tone. The role also involves researching industry trends, audience insights, and competitor messaging, as well as revising, proofreading, and optimizing copy based on feedback and performance metrics. The Copywriter will collaborate closely with designers, account managers, and digital marketers to ensure content supports campaign objectives and delivers measurable results.
Qualifications
- Strong Writing and Copywriting skills for digital, print, and integrated marketing campaigns.
- Ability to create Press Releases and other PR-oriented content that aligns with brand communication goals.
- Excellent Communication skills for collaborating with cross-functional teams and presenting ideas clearly.
- Attention to detail with solid Proofreading and editing capabilities to ensure error-free, polished content.
- Understanding of Marketing principles, brand positioning, and audience targeting in digital and traditional channels.
- Experience in advertising, digital agencies, or integrated marketing environments is preferred.
- Proficiency in adapting tone and style for different platforms such as social media, websites, emails, and campaigns.
- Bachelor’s degree in Communications, English, Marketing, Journalism, or a related field, or equivalent practical experience.
- Ability to work on-site in the Greater Kolkata Area and manage multiple projects and deadlines effectively.
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