Prakhar Software Solutions Pvt. Ltd.
Website:
prakharsoftwares.com
Job details:
Job Title- Copy Writer
Experience- 2-4 years
Location- Pitampura, Delhi
Budget- Upto 5 LPA
Industry- D2C/FMCG/Beauty Care
Role Overview
We are looking for a creative and detail-oriented Copywriter who can craft compelling, conversion-focused content across digital channels. You will play a key role in shaping our brand voice and driving engagement, retention, and sales.
Key Responsibilities
• Write high-converting copy for:
• Website (homepages, product pages, landing pages)
• Performance marketing ads (Meta, Google, etc.)
• Email & WhatsApp campaigns
• Social media content (captions, scripts, hooks)
• Collaborate with design, marketing, and growth teams to execute campaigns
• Optimize copy based on performance metrics (CTR, CVR, ROAS, etc.)
• Maintain and evolve brand voice across all touchpoints
• Conduct basic market and competitor research
• A/B test different messaging angles and formats
• Write scripts for video ads and reels
Requirements
• 2-4 years of experience in copywriting (preferably D2C, e-commerce, or digital marketing)
• Strong understanding of performance marketing and conversion copywriting
• Ability to write crisp, engaging, and persuasive content
• Familiarity with platforms like Meta Ads, Google Ads, Klaviyo, etc.
• Basic understanding of SEO is a plus
• Ability to work in a fast-paced environment and meet deadlines
Preferred Skills
• Experience with D2C brands or startups
• Strong storytelling and brand-building skills
• Understanding of customer psychology and buying behavior
• Ability to interpret data and translate insights into copy
If you are interested, kindly share resume on 8826660313
Click on Apply to know more.