House Of Edtech
Website:
houseofedtech.in
Job details:
Job Title
AI-Powered Copywriter (Performance Marketing)
Company
House of EdTech (Goenka Kachave LLP)
Location
Remote (Work-from-Home)
Employment Type
Full-time
Department
Marketing & Content
Experience
1-3 years of experience in performance marketing, creative strategy, copywriting, or marketing project management
Compensation
Competitive salary package (to be discussed during interview)
About House Of EdTech
House of EdTech (Goenka Kachave LLP) is a high-growth, multi-entity EdTech organization focused on delivering large-scale, outcome-driven professional education across high-impact domains including Artificial Intelligence, Finance, Data, Product Management, and Business Skills.
Founded by Aditya Goenka and Aditya Kachave, IIT Kharagpur alumni, the organization has rapidly emerged as one of India’s most dynamic EdTech groups by combining cutting-edge curriculum, practitioner-led training, and performance-driven execution.
With a strong learner-first philosophy and deep expertise in digital education delivery, House of EdTech enables working professionals and entrepreneurs to upskill, increase productivity, and unlock measurable career and income growth.
Today, The Organization
- Serves over 5 million learners across India and global markets
- Operates at an annual recurring revenue (ARR) exceeding ₹350 crore
- Employs 1,000+ professionals across sales, marketing, tech, product, and operations
- Maintains a strong on-ground presence in Pune and Kolkata, supported by pan-India digital reach
Diversified Brand Portfolio
House of EdTech operates a strategically diversified portfolio of category-leading education brands, each addressing distinct learner needs and professional outcomes:
- Be10x (https://be10x.in/)
Focused on practical AI tools and productivity solutions that help professionals work smarter and faster using real-world AI applications.
- Office Master (https://officemaster.in/)
Specializes in advanced MS Excel, Power BI, and Office productivity programs designed for business and data professionals.
- AI for Techies (https://aifortechies.in/)
Caters to technical professionals seeking hands-on AI, Python, and SQL skills for accelerated career growth in tech and analytics roles.
- Dr. Finance (https://drfinance.in/)
Delivers structured personal finance education, enabling individuals to make informed decisions around saving, investing, and wealth creation.
- Profit Uni (https://profituni.in/)
Provides applied stock market and trading education, focusing on practical strategies, risk management, and consistent profitability.
- Springpad (https://springpad.in/)
Offers specialized programs in analytics and business intelligence, empowering learners with job-ready, insight-driven skills.
Role Overview
As our AI-Powered Copywriter (Performance Marketing), you will play a crucial role in creating high-converting marketing creatives, ad copy, scripts, and campaign messaging powered by both creativity and data insights.
This role goes beyond traditional copywriting. We are looking for someone who understands performance marketing psychology, can leverage AI tools to accelerate creative production, and can analyze campaign performance data to continuously optimize messaging and conversion outcomes.
You will work closely with performance marketers, designers, editors, and strategists to create compelling campaigns across Meta, Instagram, Google, YouTube, and other digital platforms.
Key Responsibilities
AI-Powered Creative Development
- Use AI tools and platforms to generate, enhance, and optimize high-performing marketing creatives and copy
- Create compelling ad scripts, hooks, captions, landing page copy, and performance-driven messaging
- Develop scalable content workflows using AI-assisted content generation tools
- Experiment with new AI tools, prompts, and creative frameworks to improve output quality and speed
Performance Marketing Copywriting
- Write conversion-focused copy for Meta Ads, Instagram campaigns, Google Ads, YouTube campaigns, email marketing, and landing pages
- Create persuasive messaging that drives engagement, lead generation, and sales conversions
- Develop scroll-stopping hooks and direct-response copy tailored for digital audiences
- Align messaging with campaign objectives, audience behavior, and platform-specific requirements
Data-Driven Optimization
- Analyze campaign performance metrics and creative insights to understand what drives conversions
- Study ad performance data and replicate winning creative patterns across campaigns
- Collaborate with marketing teams to optimize messaging based on CTR, engagement, conversion, and retention metrics
- Support A/B testing initiatives and continuously refine copy for improved campaign performance
Cross-Functional Collaboration & Coordination
- Work closely with designers, video editors, media buyers, and performance marketers to execute campaigns effectively
- Coordinate with internal stakeholders to ensure timely delivery of creatives and campaign assets
- Contribute to campaign ideation, creative strategy discussions, and content planning
- Maintain consistency in brand tone, messaging, and creative quality across all platforms
Research & Market Understanding
- Research competitor campaigns, audience behavior, and digital trends to identify high-performing creative angles
- Stay updated with AI tools, content trends, performance marketing strategies, and platform updates
- Understand customer psychology and buyer intent to craft persuasive marketing communication
Must-Have Skills
- Strong experience in direct response copywriting and performance marketing
- Hands-on experience with AI-powered writing and creative generation tools
- Understanding of digital advertising ecosystems including Meta, Instagram, Google, and YouTube
- Ability to create conversion-focused content backed by campaign insights and performance data
- Strong understanding of audience psychology, hooks, persuasion frameworks, and marketing funnels
- Excellent written communication and storytelling skills
- Ability to manage multiple campaigns and creative workflows in a fast-paced environment
Good-to-Have Skills
- Prior experience in EdTech, digital products, creator economy, or performance marketing environments
- Experience writing video scripts, ad creatives, and sales-focused content
- Familiarity with analytics dashboards, A/B testing frameworks, and campaign reporting
- Exposure to creative coordination or campaign management workflows
- Understanding of AI-assisted creative workflows and marketing automation tools
Professional Background
- Proven experience in performance marketing copywriting, creative strategy, or campaign-focused content creation
- Portfolio showcasing high-performing campaigns, ad creatives, scripts, or conversion-focused copy
- Experience working in fast-paced, performance-driven marketing environments
Education
- Relevant degree in Marketing, Communications, Journalism, English, Media, or related field
- (Relevant experience, portfolio, and campaign performance will be prioritized over formal education)
What We Offer
- Impact-Driven Work - Your copy will directly contribute to campaign performance, lead generation, and business growth
- Remote Flexibility - Work from anywhere while collaborating with a high-performing marketing team
- Growth Opportunities - Opportunity to experiment, learn, and grow in a fast-paced performance marketing environment
- Creative Ownership - Work on campaigns across multiple high-growth brands and business verticals
- Collaborative Culture - Work alongside designers, marketers, strategists, editors, and creative teams
- AI-Driven Innovation - Gain exposure to AI-powered content systems, workflows, and creative operations
- Career Advancement - Opportunity to grow into senior creative strategy or marketing leadership roles
Click on Apply to know more.