Website:
fitpass.co.in
Job details:
We’re Building a Fitness Content Engine at FITPASS
Location: Delhi (In-Office)
We’re looking for people who want to learn fast, move faster, and build content around fitness, movement, and culture. If gyms, shoots, and social media feel more exciting than spreadsheets — you’ll fit right in..
Role Description : We are seeking a highly skilled Copywriter with experience in social media management, app script work, and performance marketing. Your expertise will directly contribute to our content strategies, creating engaging, results-driven copy for digital ads, social media posts, app notifications, and performance marketing campaigns. If you have a passion for storytelling and a knack for optimizing copy for digital platforms, this is the role for you.
Key Responsibilities:
1. Social Media Management:
Create engaging and creative copy for social media platforms (Instagram, Facebook, Twitter,
LinkedIn, etc.), aligned with the voice and vision of our D2C brand.
Develop compelling captions, posts, and social media ads for both organic and paid campaigns.
Work closely with the social media team to brainstorm and execute campaigns that drive engagement, awareness, and conversions.
Stay on top of social media trends and ensure content is fresh, relevant, and impactful
2. App Script Writing:
Write scripts for in-app notifications, pop-ups, tooltips, and user flows to enhance customer engagement and retention.
Collaborate with product and development teams to ensure seamless app messaging that reflects the brand tone and meets business objectives.
Optimize in-app scripts to improve user experience and interaction, leading to increased user retention and satisfaction.
3. Performance Marketing Copywriting:
Write high-converting copy for paid performance marketing campaigns, including Google Ads, Facebook Ads, Instagram Ads, and other paid channels.
Analyze ad performance and adapt copy to optimize conversions and improve campaign effectiveness.
Work with the performance marketing team to develop scripts that enhance ad targeting, increase CTR, and drive revenue.
4. Collaboration & Strategy:
Partner with the creative, design, and marketing teams to create cohesive and on-brand messaging across all digital channels.
Provide input on campaign strategies, ensuring messaging aligns with overall marketing objectives and audience insights.
Contribute to the development of brand guidelines and ensure consistency across all touchpoints, from social media to app scripts.
5. Data-Driven Content:
Use analytics and performance data to inform copy decisions and improve campaign outcomes.
Iterate on ad copy and in-app scripts based on user feedback and performance metrics.
Qualifications & Experience:
3+ years of experience as a Copywriter with a strong focus on D2C brands.
Proven experience in social media copywriting, including both organic and paid content.
Experience with writing scripts for app notifications, user flows, or in-app experiences is a must.
Familiarity with performance marketing and writing copy for Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms.
Ability to write in a clear, concise, and persuasive manner with a strong attention to detail.
Ability to adapt tone and style to various platforms and audiences while maintaining consistency with the brand voice.
Strong organizational skills, with the ability to juggle multiple projects and deadlines.
Analytical mindset with the ability to interpret data and iterate on copy to drive results.
A portfolio showcasing your copywriting work, particularly in social media management, app scripts, and performance marketing.
Why Join Us?
Growth Opportunities: As a growing organization, high performers will have fast- track opportunities for career advancement.
Dynamic Work Environment: Be part of an exciting, rapidly growing organization that values innovation and excellence.
If you are an ambitious, results-driven professional with a passion for promoting wellness, we want to hear from you! Apply today to take your career to the next level with us.
Click on Apply to know more.