Copy & Content Writer

Website: indiframe.com
Job details:

About IndiFrame

India spends ₹1.25 lakh crore on windows & doors — and yet, homeowners can’t name one trusted, loved brand in the category. That’s the gap. That’s the opportunity.

IndiFrame is building a consumer-first, trust-led fenestration brand that simplifies a jargon-heavy category and makes decision-making easy, confident, and even enjoyable. We’re building a Hero–Sage brand: bold enough to challenge the category, wise enough to guide homeowners clearly.

Words are one of our sharpest tools. If you want to shape how India thinks about homes, comfort, pride, and control — this is your chance.

The Role

We’re looking for a copywriter who can write long-form content without breaking a sweat — someone who can turn engineering into clarity, confusion into confidence, products into stories, and features into reasons to believe.

You’ll work closely with the Creative & Content Lead, Marketing Head, Sales Teams, and Founder. You’ll help define communication across digital, performance, trade, and brand platforms.

What You’ll Do

Content & Copy

•    Write website and brand content — product pages, landing pages, blogs, and case studies

•    Write social and creator-ready scripts — Reels, carousels, LinkedIn posts, and captions

•    Write performance and conversion copy — ads, landing pages, WhatsApp and email nurture

•    Write sales and trade content — brochures, explainers, dealer communication, and on-ground messaging

Ideation & Strategy

•    Contribute to weekly content ideas; spot opportunities from sales and consumer insights

•    Translate brand positioning into sharp, on-tone communication across formats

Industry Research & Newsletter

•    Conduct ongoing industry research — track trends, regulatory updates, material innovations, and market developments in fenestration, construction, and interiors

•    Own and produce a monthly newsletter for architects, interior designers, and builders — curated, well-written, and genuinely worth reading; not a promotional mailer

Case Studies

•    Work with the Creative & Content Lead to research, write, and produce case studies of IndiFrame’s star projects — in multiple formats (long-form editorial, social snippets, sales decks, etc.)

•    Interview customers, project teams, and on-ground stakeholders to bring real stories to life

Collaboration & Optimisation

•    Partner with design and video teams for scripts and campaigns

•    Align with the performance team on copy goals; improve and rewrite using data

•    Create reusable templates for recurring content formats

What We’re Looking For

•    1–3 years in content writing or copywriting — agency or brand, both welcome

•    Strong portfolio showing range — website copy, social content, ads, long-form

•    Clear thinking. Clean writing. No jargon for the sake of it

•    Curious about how things work — an engineering or research mindset is a genuine plus here

•    Strong feel for tone that is premium, clear, and non-pushy

•    Comfortable with SEO basics and AI writing tools — for speed, not as a crutch

What Success Looks Like (First 90 Days)

•    IndiFrame has a consistent, recognisable tone of voice

•    Product pages feel clear and compelling

•    First newsletter is out and well-received by architects, interior designers, and builders

•    Case study pipeline is set up with at least 2–3 in progress

•    Sales team starts using your content to close better

How to Apply

Send your CV and portfolio (links preferred) along with 2–3 pieces you’re proud of and your role in creating them to career@indiframe.com with the subject - “Copy & Content Writer – IndiFrame”

Click on Apply to know more.