Website:
valeriegroup.com
Job details:
The Copy & Content Specialist is accountable for executing high-performing copy and content across all PODs, supporting brands from pilot campaigns through to scalable strategies across global markets.
This is an execution-led role focused on writing copy that ships fast, tests often, and converts across paid media platforms such as Google, Meta, TikTok, and YouTube, as well as SEO-optimised website and landing page content.
You will collaborate with Growth, Paid Media, Creative, and Product teams to ensure messaging is clear, SEO-aligned, and conversion-focused helping Valerie scale brands through disciplined experimentation and strong fundamentals.
Accountabilities
- platform best practices (hooks, CTAs, formatting, policy compliance).
- Collaborate with designers and editors to align copy with visual storytelling.
Paid Media Copy Execution
- Write high-performing ad copy for Google Ads, Meta Ads, and TikTok Ads.
- Produce multiple copy variations to support A/B testing and campaign iteration.
- Apply
Website & Landing Page SEO Content
- Write SEO-optimised landing pages that balance search intent with conversion.
- Produce content for core website pages, campaign landing pages, and SEO pages.
- Apply SEO fundamentals including keyword placement, headings, meta tags, and structure.
- Translate search intent into clear value propositions and CTAs.
Creative & Conversion Copywriting
- Craft conversion-focused copy for websites, ads, emails, banners, and social media.
- Translate product features into clear benefits and persuasive messaging.
- Support CRO initiatives to improve CTR, CVR, and engagement.
- Maintain consistent brand voice across multiple Valerie partner brands.
UX, CRO & Content Optimisation
- Collaborate with UX and Web teams on messaging hierarchy and CTA clarity.
- Write copy for landing pages, wireframes, and testing environments.
- Use insights from analytics and A/B tests to optimise messaging performance.
Content Quality & Systems
- Ensure copy aligns with brand voice, creative frameworks, and platform standards.
- Maintain high standards for grammar, clarity, and accuracy.
- Support competitive copy reviews and channel-specific messaging guidelines.
- Assess brand content and suggest improvements across SEO, newsletters, blogs, and marketing content.
Ideal Behaviour, Qualifications & Skills
Must Have
- Strong execution mindset with the ability to deliver high-quality copy quickly
- Solid understanding of paid ad copywriting for Google, Meta, and TikTok
- Knowledge of SEO fundamentals for websites and landing pages
- Ability to adapt tone and messaging across platforms and funnel stages
- Strong attention to detail in grammar, clarity, and structure
- Comfortable working across multiple brands in fast-paced environments
- Working knowledge of Google Docs, Microsoft Office, Figma, Canva, and PowerPoint
- Understanding of UX basics, landing page structure, and conversion-focused messaging
- 2–5 years of experience in copywriting, content writing, or performance marketing roles
Good to Have
- Experience working in agency or fast-growth digital teams
- Familiarity with ecommerce and conversion-focused content strategy
- Experience writing SEO landing pages and paid advertising copy
- Ability to contribute to content systems, messaging frameworks, or playbooks
- Curiosity to experiment, test, and continuously improve copy performance
Key Performance Indicators
- Copy Performance: CTR and CVR impact across paid media campaigns.
- SEO Effectiveness: Landing page engagement and ranking contribution.
- Execution Speed: Turnaround time from brief to live copy.
- Iteration Quality: Effectiveness of copy variants and tests.
- POD Collaboration: Quality of alignment and delivery across teams.
- Creative & Technical Capability: Ability to balance creativity with performance fundamentals.
- Adaptability & Learning: Speed of improvement and openness to feedback.
Click on Apply to know more.