Ezyschooling.com
Website:
ezyschooling.com
Job details:
Job Title: Conversion Rate Optimization (CRO) Executive
Location: Shahdara, East Delhi
Employment Type: Full-Time
Salary: (Based on skills & experience)
---Job Description
Company Description
Ezyschooling is a digital platform that connects parents and K-12 schools, making the school admission process simple, transparent, and hassle-free. With 1000+ partner schools and 1.5 lakh+ parents, we are building smarter solutions for the education ecosystem.
We are looking for a Conversion Rate Optimization (CRO) Executive who can analyze user behavior, optimize website performance, and improve conversion metrics through data-driven strategies and experimentation.
If you are passionate about analytics, user experience, growth strategies, and performance marketing, this role is for you.
--Roles and Responsibilities
As a CRO Executive, you will be responsible for:
- Conversion Funnel Optimization-Analyze and optimize landing pages, website journeys, and conversion funnels to improve lead generation and user engagement.
- A/B Testing & Experimentation-Plan,execute, and analyze A/B tests for website pages, forms, CTAs, and campaigns to improve conversion rates.
- User Behavior Analysis-Use tools like Google Analytics, Hot jar, and heatmaps to understand user interactions and identify pain points.
- Data Analysis & Reporting -Monitor KPIs such as bounce rate, CTR, conversion rate, and customer engagement metrics to generate actionable insights.
- Landing Page Optimization-Collaborate with design and content teams to improve UI/UX, website copy, forms, and overall page performance.
- Competitor & Market Research-Research industry trends, competitor strategies, and customer behavior to identify growth opportunities.
- AI & Automation Integration-Utilize AI tools like ChatGPT and other automation platforms to improve workflows, content optimization, and performance strategies
- Performance Marketing Support-Work closely with marketing teams on campaigns, lead generation strategies, and traffic optimization initiatives.
- Result-Oriented Execution-Take ownership of growth-focused projects and deliver measurable improvements in conversion performance.
--Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- Basic understanding of CRO, digital marketing, and website analytics
- Familiarity with tools like Google Analytics, Google Tag Manager, Hotjar, or Excel/Google Sheets
- Strong analytical and problem-solving skills
- Understanding of user behavior and customer journey optimization
- Good communication and collaboration skills
- Knowledge of AI tools and automation platforms is a plus
- Ability to work in a fast-paced startup environment
- Experience in Education (Ed-Tech), E-commerce, Digital Marketing, SaaS, or any related industry will be preferred
- Candidates with prior experience in Conversion Rate Optimization (CRO), website analytics, lead generation, or performance marketing will have an added advantage
---
Why Join Ezyschooling?
- Opportunity to work on live growth and optimization projects
- Exposure to performance marketing and product growth strategies
- Collaborative and innovative work environment
- Learning opportunities with experienced professionals
- Career growth in analytics, marketing, and optimization domains
- Chance to create real impact in the education sector
---
Ready to Grow With Us?
If you are passionate about growth, analytics, and improving user experiences, we’d love to hear from you.
Send your resume and a brief introduction explaining why you’d be a great fit for this role.
Click on Apply to know more.