Aaizel International Technologies Pvt Ltd
Website:
aaizeltech.com
Job details:
Job description
Job Title: SEO & Social Media Marketing Specialist
Location: Chandigarh, Mohali
Education: B.tech/BCA/B.Sc
Employment Type: Internship (Paid)
About Us
Aaizel Tech is a pioneering tech startup at the intersection of Cybersecurity, AI, Geospatial solutions, and more. We drive innovation by delivering transformative technology solutions across industries. As a growing startup, we are looking for passionate and versatile professionals eager to work on cutting-edge projects in a dynamic environment.
Job Summary
We are seeking a highly analytical and technically proficient SEO Engineer to join our digital team. The ideal candidate will possess a strong understanding of technical SEO, web development fundamentals, and analytics platforms, with a B.Tech background that allows for deeper collaboration with engineering teams. This role requires a data-driven mindset and the ability to implement SEO strategies that improve search rankings and drive organic traffic growth.
Key Responsibilities
Strategy & Planning
- Develop and implement a holistic SEO strategy aligned with overall digital marketing goals and business KPIs.
- Define measurable SEO goals and regularly report on performance to stakeholders.
- Plan and execute long-term organic growth initiatives including content clusters, keyword targeting, and UX optimization.
Technical SEO Optimization
· Perform regular technical audits of the website using tools like Screaming Frog, SEMrush, Ahrefs, or Sitebulb.
- Identify and resolve technical issues such as crawl errors, broken links, indexation issues, and page speed performance.
- Work closely with developers to implement structured data/schema markup, canonical tags, redirects, and XML sitemaps.
- Optimize for Core Web Vitals and mobile usability in line with Google’s ranking signals.
- Optimize website elements including robots.txt, XML sitemaps, canonical tags, redirects, and structured data.
On-Page SEO & Content Alignment
Optimize website content, meta tags, headings, and internal linking structure for targeted keywords.
- Collaborate with content writers and designers to ensure best practices in SEO and UX.
- Conduct keyword research to guide editorial teams and ensure new content is built with search intent in mind.
Off-Page SEO & Link Building
- Develop and manage a white-hat link-building strategy including outreach, guest blogging, digital PR, and partnerships.
- Analyze backlink profiles and monitor for toxic links, taking action when necessary.
Content Collaboration
- Provide SEO guidelines and briefs for blog posts, product pages, and landing pages.
- Partner with content teams to ensure SEO-focused content aligns with the company’s tone and goals.
Analytics & Reporting
- Track, analyze, and report on SEO performance using Google Analytics, Google Search Console, and third-party tools.
- Monitor keyword rankings, traffic trends, and competitor performance to identify opportunities.
- Conduct A/B tests and experiments to continuously improve SEO strategy.
Cross-functional Collaboration
- Coordinate with Paid Media, Content Marketing, Product, and Development teams to align SEO efforts.
- Contribute to cross-channel marketing campaigns with SEO insights.
SEO Tools & Platforms
- Google Search Console
- Google Analytics (GA4 preferred)
- SEMrush / Ahrefs / Moz / Ubersuggest
- Screaming Frog SEO Spider
- Google Tag Manager
Required Qualifications
- Bachelor/Master degree in B.Tech or related field.
- Expertise in SEO tools including but not limited to: SEMrush, Ahrefs, Moz, Google Search Console, Screaming Frog, GTmetrix, and Google Analytics.
- Proven track record of improving organic rankings and driving measurable organic growth.
- Deep understanding of technical SEO, including crawling, indexing, structured data, canonicalization, site architecture, and page speed optimization.
- Strong analytical skills with the ability to turn data into actionable insights.
- Familiarity with CMS platforms (WordPress, Shopify, Webflow, etc.) and basic HTML/CSS.
- Excellent written and verbal communication skills.
- Up-to-date knowledge of search engine algorithm updates, ranking factors, and SEO industry trends.
Preferred Qualifications
- Experience with enterprise SEO platforms like BrightEdge, Conductor, or Botify.
- Experience working in a fast-paced startup or high-growth environment.
- Knowledge of international SEO and/or local SEO.
- Familiarity with CRO and UX best practice
What We Offer
· Professional Growth: Continuous learning opportunities, mentorship, and career advancement.
· Collaborative Environment: Join a dynamic team that values technical excellence, innovation, and collaboration.
· Impactful Work: Play a critical role in shaping our digital strategy and driving business growth.
How to Apply
Please submit your resume and a cover letter outlining your relevant experience and how you can contribute to Aaizel Tech's success. Send your application to hr@aaizeltech.com, or anju@aaizeltech.com, smriti@aaizeltech.com
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