Adaan Digital Solutions
Website:
adaan.com
Job details:
Share resume on - manya.mohan@adaan.com
Website Content Writer – English (AI-First)
(Campus Hiring – Digital Marketing Graduates)
Location: New Delhi
Level: Entry-Level (High-Discipline Execution Role)
Employment Type: Full-Time
1. Role Description
Adaan Digital is building an AI-first, performance-driven content engine serving global markets.
We are hiring disciplined, high-potential content writers from Digital Marketing programs who want to:
- Build performance-driven website content
- Master AI-assisted writing systems
- Work on UK, European, North American, and Australian lead-generation websites
- Operate inside measurable quality frameworks
This is not “creative writing for fun.”
This is a structured, conversion-focused, AI-augmented execution.
You will write content that drives measurable business outcomes — traffic, leads, and conversions.
2. Key Responsibilities
A. Website Content Creation
- Write high-quality website copy in the required English (British / American / Australian/Canadian)
- Develop service pages, homepages, landing pages, and local SEO pages
- Align tone with the respective localised SMB audiences
- Deliver conversion-focused CTAs
B. Performance & SEO Alignment
- Integrate keywords naturally within SEO guidelines
- Write optimised meta titles and meta descriptions
- Align content with search intent
- Improve readability and engagement metrics
- Maintain Flesch Reading Ease Score above 70
C. AI-First Writing Execution
- Use AI tools daily for:
- Structured outlining
- Research acceleration
- Draft improvement
- Clarity enhancement
- SEO structuring
- Improve output per hour using AI
- Validate AI outputs for accuracy and cultural alignment
- Reduce rework through intelligent prompting
AI is your productivity multiplier — not your replacement.
D. Quality & Governance
- Ensure zero grammar and spelling errors
- Maintain strict adherence to content briefs
- Avoid plagiarism entirely
- Self-QA before submission
3. Skills Required
- Exceptional command of written English
- Strong grammar, punctuation, and sentence structuring
- Research capability
- Structured thinking
- Ability to follow detailed briefs
- SEO /AEO / GEO fundamentals understanding
- High ownership mindset
- Ability to accept structured feedback
4. Mandatory Qualifications (ATS Shortlisting Criteria)
To be shortlisted via ATS, candidates must meet ALL of the following:
- Completed a Digital Marketing course (Mandatory)
- Studied in English Medium in Class 12 (Mandatory)
- Scored 90+ in English in Class 12 Board Exams (Mandatory)
- Bachelor’s degree (any discipline)
Applications that do not meet the above criteria will not be shortlisted.
Added Advantage:
- Creative Writing certification
- Content Writing certification
- IELTS certification
- Portfolio of website writing samples
5. AI Competencies (Mandatory)
At Adaan, AI is the operating system.
You must:
- Demonstrate ability to write structured GenAI prompts
- Use AI for productivity improvement (measurable)
- Reduce editing cycles using AI validation
- Experiment with AI tools for content refinement
- Track personal output benchmarks
Manual-only writers will struggle in this system.
6. Performance Metrics & Expectations
This role operates on measurable standards.
Core Metrics:
- 97%+ First-Time-Right (FTR)
- (Minimal revisions required)
- 97%+ On-Time-Every-Time (OTET)
- (Deadline adherence)
- Readability score benchmarks maintained
- Zero avoidable grammar errors
- SEO compliance accuracy
- AI-driven productivity improvements
Review Cadence:
- Monthly structured reviews
- Daily output tracking
- Clear KPIs from Day 1
- Early performance signals matter
- Sustained underperformance addressed quickly
Global Accountability Standard
We serve global markets.
Deadline commitments must be honoured — including during peak delivery cycles.
We measure outcomes, not effort.
7. Compensation Philosophy
- Fixed Pay + Performance-Linked Variable
- Variable linked to:
- FTR consistency
- OTET reliability
- Productivity improvement
- Quality benchmarks
- SEO alignment accuracy
High performers earn disproportionately more.
Average performance earns average pay.
Impact is rewarded — not word count alone.
8. Growth Path (AI-Aligned Evolution)
This role can evolve into:
- Senior Content Writer
- SEO Content Strategist
- AI Content Workflow Specialist
- Content Quality Lead
Writers who master AI-assisted execution and performance thinking grow fastest.
9. AI-First Performance Culture (Distilled)
At Adaan:
- Ownership > supervision
- Outcomes > activity
- Speed + Accuracy > excuses
- Data > assumptions
- AI leverage > manual repetition
We hire disciplined, curious professionals who are proud of measurable output.
10. Why Join Adaan
- Work inside an AI-first content engine
- Gain global market exposure (UK-focused)
- Learn conversion-driven writing
- Receive structured monthly feedback
- Build performance-based career growth
If you want your writing career to be measurable, scalable, and future-proof — this is your platform.
Click on Apply to know more.