Website:
Job details:
đź“Ť Location: Bengaluru, Karnataka
💼 Experience: 4–6 Years
đź•’ Employment Type: Full-Time
About Vidyashilp Education Group
Vidyashilp Education Group (VSEG) is a leading education group shaping the future of learning through its network of premium schools and higher education institutions. Built on a legacy of over four decades of excellence, innovation, and human development, VSEG is driven by a shared mission—to inspire young minds, nurture values, and empower future leaders.
Our institutions foster holistic education by encouraging curiosity, creativity, critical thinking, collaboration, and character development. Today, the Group comprises Vidyashilp Schools, Vidyasagar Preschool, Vidyashilp Academy, and Vidyashilp University, serving thousands of learners across multiple campuses. Together, these institutions are united by a common vision of delivering world-class education while creating meaningful and transformative learning experiences.
At VSEG, we believe stories have the power to inspire, connect, and build trust. Every classroom, every student achievement, every educator, and every milestone contributes to a larger story—and we're looking for someone who can bring those stories to life.
About the Role
We're looking for a Content Writer | Brand Storytelling & Content Marketing professional who believes every institution has stories worth telling.
At Vidyashilp Education Group, content goes far beyond blogs and social media posts. It's how we build trust with families, celebrate student achievements, showcase inspiring educators, strengthen our brand, and support admissions across our institutions.
This is a highly collaborative role where you'll work with principals, educators, students, parents, designers, photographers, videographers, and the marketing team to create meaningful content across digital and print platforms.
If you're naturally curious, enjoy interviewing people, love discovering authentic stories, and can transform ideas into compelling narratives, we'd love to hear from you.
What You'll Do Story Discovery & Brand Storytelling
- Discover and develop authentic stories around students, educators, alumni, and campus life.
- Interview school leaders, teachers, students, parents, and stakeholders to uncover meaningful stories.
- Build compelling narratives that strengthen the Vidyashilp brand and create emotional connections with prospective families.
- Maintain a consistent brand voice across all institutions.
Website & SEO Content
- Write and optimise website pages, landing pages, blogs, FAQs, and admissions content.
- Develop SEO-friendly articles and content that improve search visibility and user engagement.
- Collaborate with the Digital Marketing team to support organic growth initiatives.
Marketing Campaigns & Brand Communication
- Write campaign copy for Google Ads, Meta Ads, LinkedIn, email marketing, and digital campaigns.
- Develop compelling messaging for admissions campaigns and institutional initiatives.
- Create brochures, newsletters, presentations, event collateral, and marketing communication.
- Write persuasive headlines, CTAs, and campaign narratives that drive engagement.
Digital Content & Social Media
- Create captions, carousel copy, video scripts, and short-form content.
- Collaborate with the Social Media Manager to develop platform-specific content.
- Contribute creative ideas that improve engagement, storytelling, and community building.
Content Planning & Collaboration
- Plan editorial calendars aligned with marketing campaigns and institutional priorities.
- Coordinate with designers, videographers, photographers, and marketing teams to deliver high-quality content.
- Ensure timely execution of content across multiple brands and platforms.
You'll Create Content For
- Website Pages
- Landing Pages
- Blogs
- Admissions Campaigns
- Google Ads
- Meta Ads
- Social Media
- Email Marketing
- Brochures
- Newsletters
- Event Communication
- Video Scripts
- Thought Leadership Articles
- Parent Communication
- Press Releases
- Internal Communication
You'll Collaborate With
- School Principals
- Academic Leaders
- Admissions Team
- Marketing Team
- SEO Specialists
- Graphic Designers
- Photographers
- Videographers
- Digital Marketing Team
- External Creative Partners
What We're Looking For
We're looking for someone who combines creativity with curiosity, strategic thinking, and attention to detail.
You should have:
- 4–6 years of professional content writing experience.
- Exceptional writing, editing, and proofreading skills.
- Strong storytelling and copywriting abilities.
- Experience writing website content, blogs, campaign copy, and marketing collateral.
- Good understanding of SEO writing principles.
- Excellent research and interviewing skills.
- Strong communication and stakeholder management abilities.
- Ability to manage multiple projects while maintaining high quality and attention to detail.
- Agency or Multi-brand organisations
Tools You'll Use
- Google Workspace
- Microsoft Office
- WordPress CMS (Optional)
- Grammarly
- ChatGPT and AI-assisted writing tools
- SEO Tools (SEMrush, Ahrefs, or similar)
- Google Analytics (basic understanding)
- Canva (basic knowledge preferred)
What Success Looks Like
Success in this role will be measured by:
- High-quality storytelling across digital and print platforms.
- Consistent delivery of engaging and impactful content.
- Improved website engagement and organic visibility.
- Strong support for admissions and brand-building initiatives.
- Timely execution of campaigns and content projects.
- Positive collaboration with stakeholders across the organisation.
- Meaningful contribution to brand awareness and audience engagement.
Why Join Vidyashilp Education Group?
At Vidyashilp Education Group, your work won't simply fill pages—it will shape perceptions.
You'll create stories that inspire families, celebrate students, showcase exceptional educators, strengthen our reputation, and influence one of the most important decisions parents make—the education of their children.
You'll have the opportunity to work across Vidyashilp Schools, Vidyasagar Preschool, Vidyashilp Academy, and Vidyashilp University, creating content for websites, campaigns, SEO, social media, admissions, videos, brochures, and brand initiatives.
Working alongside passionate educators, marketers, designers, photographers, and leadership teams, you'll build a diverse portfolio while contributing to an organisation committed to innovation, excellence, and meaningful impact.
If you're looking for a role where your creativity, curiosity, and storytelling can influence thousands of families and help shape the future of education, we'd love to hear from you.
Apply Now
If you're passionate about storytelling, content marketing, and creating meaningful brand experiences, we'd love to hear from you.
Please share your updated resume, portfolio, and writing samples with:
- 📧 gayathri.mahesh@vidyashilp.com
Click on Apply to know more.