TheraYog
Website:
therayog.com
Job details:
Job Description / Job Responsibilities:
Key Responsibilities:
- Script Writing & Storytelling
- Write engaging, scroll-stopping scripts for short-form & long-form videos
- Craft strong hooks within the first 2–3 seconds to capture attention
- Structure content with a clear flow: hook → value → payoff/CTA
- Ensure clarity, brevity, and impact in every line
2. Content Ideation & PlanningGenerate creative, viral-ready content ideas on a regular basisDevelop multiple storytelling angles for a single topicContribute to weekly/monthly content calendars
3. Trend Research & AdaptationContinuously monitor trends, viral formats, and platform updatesIdentify relevant trends and adapt them to the brand’s nicheLeverage trending hooks, memes, and audio concepts effectivelyStay ahead of content fatigue by introducing fresh ideas
4. Collaboration & Execution
- Work closely with video editors to bring scripts to life visually
- Provide clear direction on tone, pacing, and visual cues
- Coordinate with marketing and social media teams for campaign alignment
- Participate in brainstorming and feedback sessions
5. Brand Voice & MessagingEnsure all content aligns with the brand’s tone and communication styleSimplify complex ideas into relatable, audience-friendly scriptsMaintain consistency across different types of contentBalance creativity with brand guidelines and objectives
Desired Profile of the candidate:
Required Skills & Qualifications
- Proven experience in scriptwriting for short-form & long- form video content
- Strong understanding of platforms like Instagram Reels, YouTube Shorts
- Excellent storytelling and copywriting skills with a sharp attention to hooks and pacing
- Ability to simplify complex ideas into engaging, bite-sized content
- Familiarity with trending audio, memes, and viral formats
- Basic understanding of video editing and visual storytelling (preferred)
- Strong research skills and ability to adapt quickly to trends
- Creative mindset with the ability to generate fresh ideas consistently
Minimum Experience:
2-5 years
Click on Apply to know more.