Jaipur Rugs
Website:
jaipurrugs.com
Job details:
Content Writer
Location: Jaipur (On-Site)
Employment Type: Full-time
Experience Required: 2–5 Years
About Manchaha
Manchaha is a purpose-driven rug brand that celebrates the creativity of rural artisans by transforming their stories, traditions, and craftsmanship into one-of-a-kind handwoven rugs. Every rug carries a personal narrative, connecting heritage with contemporary design for customers across India and global markets.
Job Summary
At Manchaha, content is more than marketing—it is the voice of our artisans, designers, and the craftsmanship behind every rug. We are looking for a passionate Content Writer who can transform real experiences into compelling stories that inspire customers and strengthen our brand identity.
You will work closely with the Design Manager, design team, field coordinators, and artisans to document design inspirations, weaving journeys, and rural narratives. The ideal candidate is equally comfortable conducting interviews in villages, collaborating with creative teams, and writing content that connects emotionally with audiences worldwide.
Key Responsibilities
- Write compelling stories about artisans, village visits, craftsmanship, design inspiration, and the journey of each rug from concept to completion.
- Develop engaging content for product catalogs, website, blogs, social media, email campaigns, PR, and marketing materials.
- Collaborate closely with the Design Manager and design team to understand new collections, design concepts, materials, and weaving techniques.
- Visit weaving clusters and interact with artisans to gather authentic stories, interviews, photographs, and content ideas.
- Create unique product descriptions that highlight design philosophy, materials, craftsmanship, and the artisan behind each rug.
- Translate technical carpet and textile terminology into engaging, customer-friendly content.
- Support scriptwriting for brand films, artisan interviews, product launches, and social media videos.
- Research and write about Indian craft traditions, textile heritage, sustainability, and artisan empowerment.
- Maintain a consistent brand voice across all communication channels.
- Work with marketing, sales, and creative teams to develop storytelling-driven campaigns that strengthen product positioning.
- Assist in documenting new collections, exhibitions, client presentations, and international marketing initiatives.
Requirements
- 2–5 years of experience in content writing, journalism, branding, or copywriting, preferably in home décor, textiles, crafts, lifestyle, or luxury products.
- Exceptional storytelling, copywriting, and editing skills with strong command of English.
- Passion for Indian crafts, artisan communities, rural culture, and sustainable design.
- Ability to interact confidently with artisans, designers, and field teams to capture authentic narratives.
- Comfortable traveling to rural weaving clusters for field visits and documentation.
- Basic understanding of visual storytelling, or video scripting is an advantage.
- Fluency in English (written) and Hindi (spoken); knowledge of Rajasthani is an added advantage.
Preferred Qualifications
- Portfolio showcasing published articles, blogs, editorial features, or brand storytelling content.
- Understanding of carpet, textile, craft, or home décor industries is preferred.
- Knowledge of sustainable businesses, artisan-led brands, and global design trends is a plus.
What We Offer
- Opportunity to shape the voice of a purpose-driven brand that empowers rural artisans.
- Close collaboration with designers, artisans, and creative teams to tell meaningful stories.
- Creative freedom to build impactful content across digital and print platforms.
- Exposure to India's rich textile heritage and international design markets.
- A collaborative and growth-oriented work environment where storytelling creates real social impact.
Click on Apply to know more.