GrabOn
Website:
grabon.in
Job details:
Job Description: Content Writer
Position: Content Writer
Experience: 3–4 Years
Location: Hyderabad
Work Mode: Work from Office
Employment Type: Full-Time
About Inspirelabs
Inspirelabs is the parent company behind GrabOn, one of India’s leading coupons and deals platforms. Our digital ecosystem includes GrabOn India, GrabOn US, GrabOn UAE, GrabOn Canada, and GrabCash.
We are looking for a skilled Content Writer who combines strong editorial capabilities with an SEO-first mindset. The ideal candidate should enjoy creating content that performs well in search, maintaining accurate and relevant information, and adapting to the evolving landscape of AI-powered search.
This role involves contributing to new content initiatives while continuously improving and maintaining our existing content ecosystem across multiple international markets.
Key Responsibilities
- Write, edit, proofread, and update high-quality content across GrabOn India, US, UAE, Canada, and GrabCash.
- Research and create accurate, engaging, and audience-focused content aligned with business and search objectives.
- Refresh and optimise existing content to improve accuracy, relevance, readability, and organic search performance.
- Conduct thorough research and verify information using credible and authoritative sources.
- Optimise content for target keywords, search intent, internal linking, metadata, headings, and other on-page SEO elements.
- Create content aligned with Answer Engine Optimisation (AEO) principles for AI-powered search experiences, AI Overviews, and conversational search.
- Use AI tools to support research, ideation, content planning, editing, and workflow efficiency while maintaining high editorial standards.
- Conduct regular content audits and quality checks to identify outdated information, content gaps, duplication, and improvement opportunities.
- Collaborate with SEO, Product, Design, and Marketing teams to plan and execute content strategies.
- Track content performance using analytics and SEO tools and recommend improvements based on data, user behaviour, and search trends.
- Ensure all content follows brand guidelines, editorial standards, and market-specific requirements.
- Manage multiple content projects and deliver assignments within agreed timelines.
Required Skills and Qualifications
- 3–4 years of experience in content writing, editorial content, SEO content, or a related role.
- Excellent command of the English language, with strong writing, grammar, proofreading, editing, and verbal communication skills.
- Strong understanding of SEO fundamentals, keyword usage, search intent, internal linking, and on-page optimisation.
- Familiarity with Answer Engine Optimisation, AI Overviews, generative search, and evolving search-engine trends.
- Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms to improve productivity and content quality.
- Strong research, fact-checking, and information-verification skills.
- Ability to simplify complex information and present it in a clear, engaging, and user-friendly manner.
- Strong attention to detail, editorial judgement, and commitment to accuracy.
- Ability to manage multiple assignments and meet deadlines in a fast-paced work environment.
- Willingness to work from the Hyderabad office.
Preferred Qualifications
- Experience working with affiliate marketing, e-commerce, fintech, coupons and deals, or consumer internet brands.
- Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, Semrush, or similar SEO and analytics platforms.
- Experience creating and optimising content for international markets.
- Basic understanding of structured data, entity-based SEO, semantic search, and content optimisation for Large Language Models.
- Experience working with content management systems and content-audit processes.
What We Are Looking For
- A writer who understands that strong content must be useful to readers and discoverable through search.
- Someone who takes ownership of content quality, accuracy, and performance.
- A professional who can balance creativity with data-driven decision-making.
- A continuous learner who stays updated on SEO, AI tools, AEO, and changing search behaviours.
- A collaborative team member who can work effectively with multiple stakeholders.
Why Join Inspirelabs?
- Work on content across GrabOn India, the US, UAE, Canada, and GrabCash.
- Be part of a lean and high-impact content team where your work directly contributes to organic growth.
- Gain hands-on exposure to AI-powered search, Answer Engine Optimisation, and modern SEO strategies.
- Collaborate closely with SEO, Product, Design, and Marketing teams.
- Contribute to content initiatives that reach audiences across multiple markets.
- Develop expertise in using AI-assisted workflows to create and optimise content at scale.
Click on Apply to know more.