Gemius Studios Pvt. Ltd.
Website:
gemius.co
Job details:
Role Description
Copywriting and Content Creation
- Craft clear, persuasive, and engaging copy across multiple formats including websites, social media, blogs, email campaigns, advertisements, brochures, scripts, pitches, and digital campaigns.
- Develop strong ad hooks, CTAs, and performance-driven messaging tailored for paid campaigns (Meta, Google, etc.).
- Produce original ideas aligned with project briefs, brand tone, and target audiences.
- Ensure consistency of messaging across all platforms and formats.
Conceptualization and creative strategy
- Collaborate with brand strategists, creative strategists, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches.
- Contribute to advertising concepts and creative strategies aligned with brand objectives and audience insights.
- Create content outlines, campaign narratives, and storyboards to visualize and present ideas effectively.
- Actively contribute to influencer campaign concepts and collaboration messaging strategies.
Brand understanding & Alignment
- Maintain a deep understanding of each brand’s voice, tone, positioning, and communication guidelines.
- Ensure all content aligns with brand identity, values, and long-term strategy.
Performance and Optimization
- Write content with a performance-first mindset (engagement, CTR, conversions).
- Stay updated on industry trends, new content formats, emerging technologies, and competitor strategies.
- Experiment with new formats, hooks, and messaging approaches.
Editing, Quality Control & Compliance
- Review, refine, and proofread all copy to ensure clarity, accuracy, and error-free delivery.
- Ensure adherence to brand guidelines, legal standards, and compliance requirements.
- Maintain documentation of content workflows, approvals, and revisions.
Time & Project Management
- Manage multiple brands and projects simultaneously.
- Deliver high-quality content within deadlines in a fast-paced environment.
- Maintain accountability and ownership of assigned tasks.
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