CHANDIGARH UNIVERSITY
Website:
cuchd.in
Job details:
Job Description
Job Title: Content Writer
Department: Marketing/Communications
Location: Chandigarh University, Chandigarh
Content Writer:
Position Overview:
AI-proficient Content Writer who can craft compelling narratives to drive student
engagement and admissions, leveraging AI tools for content optimization, trend
prediction, and personalization across digital platforms.
Key Responsibilities:
● Develops and optimizes blogs, social media content (Facebook, Instagram,
LinkedIn, Twitter/X), and website articles for Chandigarh University's site,
emphasizing SEO, virality, and student-centric storytelling.
● Manages content syndication and updates for third-party education portals such
as Shiksha, Careers360, and others to enhance visibility and lead generation.
● Applies AI tools (e.g., for sentiment analysis, content generation, predictive
analytics) to research trends, generate ideas, A/B test creatives, and measure
performance.
● Collaborates with marketing and academic teams to align content with
campaigns targeting higher education prospects.
● Analyzes engagement metrics and refines strategies for maximum reach among
Gen Z audiences.
Requirements:
● 5+ years of experience in content writing for education or digital marketing;
demonstrated expertise in AI applications .
● Strong portfolio showcasing social media, blogs, and articles with measurable
impact (e.g., engagement rates, traffic growth).
● Preferred: Experience in higher education marketing, influencer collaborations,
or AI-based lead scoring.
Desired Attributes:
- Passionate about higher education and the academic sector.
- Proactive, self-motivated, and a quick learner.
- Ability to work collaboratively in a team environment.
- Experience in writing for different mediums (web, social media, print, etc.).
Interested candidates can share CV at 8699692878
Regards
Riya Sharma
Senior Executive - HR
Click on Apply to know more.