Bhanzu
Website:
bhanzu.com
Job details:
We're looking for a Content Writer Associate who lives and breathes performance marketing videos. This role is not about blogs, captions, or long-form content. Your primary responsibility will be writing high-converting video ad scripts for Meta (Facebook & Instagram) and YouTube, with a sharp focus on hooks, retention, and conversions. If you think in scroll-stopping openings, tight narratives, and clear CTAs, and you enjoy iterating creatives based on performance data, this role is for you.
Responsibilities
- Write short- and mid-form video ad scripts for Meta and YouTube.
- Create multiple script variations for the same idea to support A/B testing.
- Build strong hooks (first 2-3 seconds) that stop the scroll.
- Structure scripts for high hold rate, clarity, and conversion.
- Work closely with the performance marketing team to:
- Understand CTR, Hook Rate, Hold Rate, CVR, and CPL.
- Analyse what's working and what's not.
- Rewrite or refine scripts based on real performance data.
- Collaborate with the video team to ensure scripts are practical, shoot-ready, and platform-native.
- Adapt messaging for different audiences, geographies, and stages of the funnel.
- Balance speed + quality in a fast-moving performance environment.
Requirements
- 2-4 years of experience writing performance marketing video scripts.
- Strong experience with Meta and YouTube ads.
- Proven work in: Performance ads, Video ad scripts, Conversion-focused content.
- Ability to think beyond good writing and focus on results.
- Comfortable working with numbers, dashboards, and creative performance insights.
Knows How To Write
- Clear, simple, persuasive scripts.
- Scripts that sound natural when spoken.
- Scripts that hold attention till the last second.
- Understands how different hooks, pacing, and framing affect performance.
Must-Have (Non-Negotiable)
- Prior experience writing performance/video ad scripts.
- Experience working with or alongside a performance marketing team.
- Ability to iterate content based on actual ad performance, not opinions.
Nice To Have
- Experience in high-volume creative environments (startups, D2C, edtech, agencies).
- Exposure to UGC-style or talking-head ad formats.
- Ability to write multiple angles for the same product or message.
- Experience adapting scripts for different audience segments.
This job was posted by Ananya Balan from Bhanzu.
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