Digiplustech
Website:
digiplustech.com
Job details:
Job Title: Content Writer – LinkedIn & Instagram (Founder/CXO Branding)
Location: Noida (Onsite)
Employment Type: Full-Time
Experience Level: 1–3 years
Joining: Immediate Joiners Preferred
About DigiPlusTech
DigiplusTech is a fast-growing social media agency that helps founders, coaches consultants, and Service based Businesses build powerful personal brands. Our expertise goes beyond Instagram, we bring the same strength and consistency to LinkedIn content as well.
If you understand Instagram psychology, trends, hooks, and storytelling and know how to turn ideas into scroll-stopping content you’ll love working with us.
Role Overview
We are looking for a Content Writer with strong hook writing skills who can craft scroll stopping content for LinkedIn and Instagram, written on behalf of our founders and leadership team. This is a writing first role. You should be comfortable using AI tools to speed up research and drafting, but the final writing, voice, and judgment need to be genuinely yours. We're not looking for someone who just prompts AI and copy pastes; we're looking for a real writer who knows how to use AI as an assistant, not a replacement.
Key Responsibilities
LinkedIn
- Write thought leadership posts, opinions, personal stories, and industry takes in the voice of company leadership
- Craft strong hooks and openers, the first 1 to 2 lines that decide whether someone stops scrolling or not
- Write long-form and carousel-style posts with strong structure, line breaks, and pacing suited to LinkedIn's format
- Turn founder calls, notes, or raw thoughts into polished, publish ready LinkedIn posts
Instagram
- Write engaging captions, reels scripts, and story copy aligned with brand tone
- Understand trend-driven formats, hashtags, and how caption style needs to differ from LinkedIn (shorter, punchier, more visual-first)
- Collaborate with the design/video team to align copy with visuals and reels concepts
- Stay updated on IG trends, audio/reel formats, and caption styles that drive saves and shares
General
- Use AI tools where useful (research, first drafts, idea generation) while ensuring the final output reflects strong personal writing judgment and human voice
- Research industry trends, competitor content, and platform best practices to keep content fresh
- Track content performance on both platforms and refine hooks and style based on engagement data
- Maintain a content calendar and ensure consistent posting across both platforms
Requirements
- 1 to 3 years of experience in content writing, with strong focus on both LinkedIn and Instagram
- Strong hook and headline writing skills. This is a must, not a nice to have
- Clear understanding of how LinkedIn writing (professional, thought-leadership tone) differs from Instagram writing (casual, visual, trend-driven)
- Prior experience writing for founders, CEOs, or executive personal branding is a strong plus
- Comfortable using AI tools (ChatGPT, Claude, etc.) to support the writing process, but not someone who relies on AI to write end to end. We need a real writer with strong independent voice and editing instincts
- Excellent written English with strong storytelling skills
- Ability to adapt tone and style to match different personalities and voices
- Portfolio or writing samples required, ideally showing both LinkedIn posts and IG captions/reels scripts
Good to Have
- Basic understanding of personal branding and ghostwriting frameworks
- Prior experience in a startup or fast paced environment
What We Offer
- Direct working relationship with founders and leadership
- Ownership of a growing personal branding content function
Click on Apply to know more.
