Website:
boreum.com
Job details:
We are looking for a skilled and creative Content Writer to own and execute content across our website and digital touchpoints. This role is focused on building high-quality, SEO-driven and conversion-oriented content that strengthens brand presence, educates customers, and drives measurable business outcomes.
The ideal candidate brings hands-on experience with modern SEO and AI tools, along with a strong understanding of search intent, SERP behavior, and consumer-focused content in the beauty and personal care space.
Special Note:
You can apply via LinkedIn or send your CV to careers@boreum.com. Please ensure you include all published articles related to beauty and personal care along with your application. CVs will only be considered if a relevant beauty and personal care portfolio is shared with your application at careers@boreum.com
Key Responsibilities
- Write high-quality, engaging, and conversion-driven content across website pages, blogs, landing pages, and product descriptions
- Plan and execute SEO-focused content using tools such as Surfer SEO, ChatGPT, SEMrush, Ahrefs, etc.
- Conduct in-depth keyword research to identify high-intent and opportunity-driven topics
- Create search-optimized content aligned with user intent and SERP dynamics
- Develop and manage a structured content calendar aligned with SEO goals, product launches, and brand storytelling
- Implement strong on-page SEO practices (meta tags, headers, internal linking, keyword placement, etc.)
- Monitor keyword rankings, SERP trends, and content performance to continuously optimize output
- Collaborate with design, performance marketing, and product teams to ensure consistency in brand voice and messaging
- Upload and manage content on CMS platforms like WordPress and Shopify
- Generate weekly SEO/content performance reports with actionable insights
Required Skills & Experience
- 2+ years of experience in content writing/content management with strong SEO exposure
- Hands-on experience with Surfer SEO, ChatGPT (or similar AI tools), SEMrush, Ahrefs, etc.
- Strong understanding of keyword research, search intent, and ranking factors
- Proficiency in on-page SEO and basic off-page content strategy
- Excellent command of English (written and verbal)
- Experience in Beauty & Personal Care content is strongly preferred
- Ability to write content that educates, engages, and drives conversions
- Familiarity with Google Analytics, Google Search Console, and performance insights
- Understanding of conversion copywriting and consumer psychology
What We Offer
- Remote working flexibility
- Competitive salary based on experience (₹30,000 – ₹50,000/month)
- Opportunity to build and shape the voice of a fast-growing D2C beauty brand
- High ownership and direct impact on brand growth
- Collaborative and fast-paced work environment
- Learning and upskilling opportunities
Click on Apply to know more.