AllThingsBaby.com
Website:
allthingsbaby.com
Job details:
About the Role :We are looking for a creative and data-driven Content Strategist & Writer to join our team and drive content excellence for our premium D2C brand. In this role, you will be responsible for crafting compelling narratives that engage our audience across multiple touchpoints, including blogs, social media, emailers, influencer scripts, and brand collaborations. You will play a pivotal role in shaping our brand voice and storytelling, ensuring consistency and impact across platforms.
Key Responsibilities
● Develop and execute a content strategy aligned with brand goals, audience insights, and marketing objectives with the marketing team.
● Write engaging, SEO-optimized blog posts and any applicable website content that educate, inform, and inspire our target audience.
● Create compelling social media content (captions, stories, posts, and video scripts) to enhance brand engagement and reach.
● Craft persuasive scripts and messaging for influencers and brand collaborations to ensure alignment with brand tone and objectives.
● Analyse content performance metrics and iterate strategies to improve engagement,conversions, and brand awareness.
Requirements
● Proven experience in content strategy, copywriting, or digital content creation for a D2C,premium, or lifestyle brand.
● Strong writing and storytelling skills with the ability to adapt tone and style based onplatform, audience and key insights
.● Experience in SEO, keyword research, and digital content best practices.
● Understanding of social media trends, engagement strategies, and influencer marketing
.● Experience working with CMS platforms (e.g., WordPress), social media tools, and analy
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