CladBe
Website:
cladbe.com
Job details:
Every new home needs a story buyers remember. Come and help write it.
About Cladbe
Too many housing projects go to market sounding the same: the same "luxury living", the same stock images, the same brochure. Cladbe's Studio team exists to change that. We create the launch for new housing projects: the story, the identity, the content and the creative a project goes to market with. Cladbe also builds the software developers run their business on, and property.new, a marketplace for new homes.
We're looking for a Content Strategist Interns who can find the idea in a brief, and the one line a buyer repeats at dinner.
Where you'll work: on-site in Gurugram, with the Studio team.
What you'll do
- Find the idea: help shape concepts for project launches, launch creative and brand positioning.
- Make facts land: turn a project's location, amenities, pricing and buyer profile into a story and a hook people remember.
- Write it everywhere: launch concepts, ad copy, social posts, video scripts, brochures, site hoardings and on-site branding.
- Make it visual: work side by side with our Studio Head and design team to bring each concept to life.
- Dig in: research markets, competing projects and buyers until the angle is obvious, and yours.
- Pitch it: present your ideas to the team and, when asked, to builder clients, and keep the core idea alive through feedback.
- Bring the outside in: track what's working in property and brand marketing, especially reels and performance ads.
What you'll learn
- How a housing project's launch comes together, from positioning to the last brochure
- The rules property advertising must follow, and how to write brilliantly inside them
- How one idea becomes a film, a reel, a hoarding and a sales tool a builder's team uses every day
Must have
- Writing samples or a portfolio: copy, scripts, social posts, anything you've made
- Clear, sharp writing in English
- Curiosity about why people buy homes, and the habit of researching before you write
- Comfort with feedback and quick rounds of revisions
Nice to have
- Writing in Hindi
- Scripting short-form video
- An interest in real estate, brands or advertising
- Using AI writing tools with judgement, and editing their output by hand
Why join us
Your writing won't sit in a drawer. It goes into real work from day one: our own brand content, the showcase projects that show builders what we can do, and the launches that follow. You'll work in a small team where a good idea reaches the founder the same day, and you'll learn how real estate is marketed and sold in India from the inside. Do great work here and a full-time role can follow.
Click on Apply to know more.