Website:
me100.in
Job details:
About Us
We are building a next-generation health platform focused on delivering clarity, intelligence, and premium experiences. Our goal is to create a brand that feels refined, trustworthy, and globally competitive.
Role Overview
We are looking for a Growth Content Strategist who can think, create, and execute.
This role goes beyond content writing. You will be responsible for building our digital presence, driving growth, and contributing to marketing initiatives across both online and offline channels.
You will define what we say, how we say it, and how it performs.
This is not a basic social media role. This is a content + platform + growth + marketing role.
Key Responsibilities
- Develop and execute a clear content and growth strategy aligned with brand positioning
- Plan and manage structured weekly and monthly content calendars
- Create high-quality content ideas, hooks, and narratives
- Write scripts for reels and structured content for carousel posts
- Work closely with design and video teams to produce premium, high-impact content
- Own and manage our social media presence across platforms like Instagram and LinkedIn
- Handle posting, scheduling, engagement, and platform optimization
- Track performance and continuously improve content based on data and insights
- Plan and execute marketing campaigns (digital + offline where relevant)
- Identify, on board and manage influencer collaborations, micro influencers and brand partnerships
- Create holistic marketing and growth strategist.
- Bring ideas for on-ground activities, activations, and growth experiments
- Own full content and growth lifecycle: idea → creation → optimization → publishing → analysis
Platform & Growth Expertise (Mandatory)
- Deep understanding of Instagram and LinkedIn (formats, algorithms, audience behaviour)
- Ability to create platform-native content that drives reach, engagement, and retention
- Strong understanding of hooks, storytelling, and content structure
- Experience managing and growing pages with measurable results
Proven Work & Experience (Mandatory)
- Demonstrated experience in building or contributing to high-quality content for a brand or personal page
- Proven track record of content that has driven strong engagement, reach, or growth
- Experience working on clean, premium, or well-positioned brands is strongly preferred
- Ability to clearly explain past work, decisions, and outcomes (what worked, what didn’t, and why)
What We’re Looking For
- Strong understanding of content psychology, audience behavior, and growth
- Proven ability to create content and campaigns that perform (not just look good)
- Excellent writing, storytelling, and communication skills
- Ability to think beyond content — including campaigns, collaborations, and growth ideas
- Understanding of premium branding and minimal aesthetics
- High ownership mindset with strong execution ability
- Someone who understands internet culture, trends, and modern marketing
Work Details- Location: (Mayapuri), New Delhi
- Work Mode: On-site
- Working Days: 5 days a week
Click on Apply to know more.