Website:
minakshijaiswal.com
Job details:
PositionContent Strategist & Content Creation Intern
Location: Lucknow / Hybrid
Employment: Full-time
Experience: 0–2 years
Stipend: ₹10,000–₹15,000/month
Potential: Full-time conversion based on performance
About the RoleWe are looking for a creative, curious and execution-oriented Content Strategist Intern who can help us turn ideas, expertise and everyday business activities into engaging content for Instagram, YouTube, Facebook and LinkedIn.
This is not just a social media posting job.
You will be involved in content research → strategy → ideation → scripting → shooting → editing → publishing → analytics.
The ideal candidate understands what makes people stop scrolling, watch, engage and eventually become a customer.
What You Will DoContent Strategy
- Research competitors, audiences and trends
- Identify high-potential content topics
- Develop weekly/monthly content themes
- Create content calendars
- Develop strong hooks and content angles
- Study what's working and recommend improvements
Content Creation
- Write short-form video/Reel scripts
- Assist during content shoots
- Create Instagram Reels and Shorts
- Design basic Canva carousels/posts
- Repurpose long-form content into multiple short-form pieces
- Assist with captions, titles and CTAs
Content Research
- Track trending formats and topics
- Research customer questions and pain points
- Build a database of hooks and content ideas
- Analyse competitor content
Analytics
- Track views and reach
- Monitor watch time
- Track saves and shares
- Analyse engagement
- Monitor profile visits and leads
- Identify winning content and recommend the next experiments
You Should Be- Highly curious
- Creative but analytical
- A good researcher
- Strong in communication
- Comfortable with Hindi/Hinglish and English
- Comfortable using Instagram and YouTube
- Familiar with Canva
- Familiar with basic video editing
- Comfortable using AI tools such as ChatGPT
- Willing to learn
- Comfortable working in a fast-moving environment
- Obsessed with understanding why content works
Bonus SkillsYou get extra points if you have experience with:
- CapCut / Premiere Pro / Final Cut Pro
- Canva
- ChatGPT / Claude / Gemini
- Instagram Insights
- YouTube Studio
- Meta Business Suite
- Photography/videography
- Digital marketing
- Copywriting
- Personal branding
What You Will LearnYou will get hands-on experience in:
Content Strategy → Personal Branding → Social Media → Short-form Video → AI Content Creation → Digital Marketing → Lead Generation → Marketing Analytics
Who Should NOT ApplyThis role is not suitable if you:
- Only want to schedule posts
- Don't enjoy researching
- Don't want to learn video
- Need someone to give you every idea
- Are uncomfortable experimenting
- Only want a certificate/internship letter
We're looking for someone who wants to become a professional content strategist, not just a social media executive.
Growth PathIntern → Junior Content Strategist → Content Strategist → Content Lead
High-performing candidates can be offered a full-time position after the internship/probation period.
How to ApplySend:
- Your CV
- Instagram/LinkedIn profile
- Any content you have created
- A short answer to:
Show us one piece of content you think is excellent and explain why you think it works.Important: We care more about your thinking and creativity than your degree or years of experience.
Click on Apply to know more.