Website:
vrich.in
Job details:
About V-RichV-Rich Natural Products Pvt. Ltd. is a fast-growing FMCG and retail brand dedicated to delivering high-quality, clean-label products. We are looking for a creative and strategic Content Strategist to lead our content planning, strengthen our brand voice, and drive customer engagement across digital platforms.
Position Content Strategist
Department: Marketing
Location: Hyderabad
Experience: 3–5 Years
Role OverviewThe Content Strategist will be responsible for developing and executing V-Rich's content strategy across digital channels. This role involves planning content calendars, creating engaging campaigns, managing brand messaging, and collaborating with creative, design, and marketing teams to drive business growth and brand awareness.
Key Responsibilities:
Content Strategy- Develop and execute comprehensive content strategies aligned with business and marketing objectives.
- Create monthly, quarterly, and annual content calendars for all digital platforms.
- Define brand tone, messaging, and storytelling guidelines.
- Identify customer personas and create targeted content strategies for different audience segments.
- Plan content for product launches, campaigns, seasonal promotions, and brand initiatives.
Content Planning & Development- Oversee the creation of blogs, website content, social media posts, email campaigns, product descriptions, and marketing collateral.
- Develop creative concepts for digital campaigns, advertisements, and promotional activities.
- Ensure content is SEO-friendly and optimized for search engines.
- Review, edit, and maintain content quality, consistency, and brand alignment.
Social Media Strategy- Develop platform-specific content strategies for Instagram, Facebook, LinkedIn, YouTube, and other emerging platforms.
- Monitor industry trends, customer behavior, and competitor activities.
- Recommend innovative content formats such as reels, videos, carousels, and interactive campaigns.
- Work closely with designers and video editors to create engaging visual content.
Performance & Analytics- Track content performance using analytics tools.
- Measure KPIs such as engagement, reach, website traffic, lead generation, and conversions.
- Analyze campaign performance and optimize strategies based on insights.
- Prepare monthly content performance reports with actionable recommendations.
Collaboration- Coordinate with marketing, product, sales, design, and creative teams to deliver integrated campaigns.
- Work with influencers, agencies, and external partners for brand collaborations.
- Ensure all content reflects V-Rich's brand values and business objectives.
Required Skills- 3–5 years of experience in Content Strategy, Content Marketing, or Digital Marketing.
- Exceptional writing, editing, and storytelling skills.
- Strong understanding of content marketing, branding, SEO, and social media strategies.
- Experience with Google Analytics, Meta Business Suite, Canva, and content management systems.
- Ability to analyze data and convert insights into effective content strategies.
- Excellent project management and communication skills.
- Strong creative thinking and problem-solving abilities.
Qualifications- Bachelor's Degree in Marketing, Mass Communication, Journalism, English, Communications, or a related field.
- Certifications in Content Marketing, SEO, Digital Marketing, or Social Media Marketing are preferred.
Preferred Qualifications- Experience in FMCG, Food & Beverage, Retail, or D2C brands.
- Knowledge of AI-powered content tools such as ChatGPT or similar platforms.
- Experience in influencer marketing and brand campaign planning.
- Basic understanding of video content strategy and script writing.
Click on Apply to know more.