SPACE Advertising Agency
Website:
thespace.agency
Job details:
Role Overview
We’re looking for a Content Strategist who can think beyond posting calendars and bring real direction to brand communication. This role is about shaping what we say, why we say it, and how it drives business outcomes — not just filling content slots.
- You’ll work across multiple brands, developing content directions, campaign ideas, and growth strategies that actually move the needle.
Key Responsibilities
1. Content Direction & Strategy
- Define content pillars based on brand positioning and business goals
- Plan monthly and quarterly content strategies (not just calendars)
- Identify what type of content will drive reach, engagement, and conversions
2. Campaign & Idea Development
- Conceptualise high-impact campaigns, series, and hooks
- Develop content angles that stand out (not generic trends)
- Turn business offerings into compelling narratives
3. Platform-Specific Thinking
- Adapt strategies for Instagram, LinkedIn, YouTube, etc.
- Understand what works where — and why
- Build platform-native growth strategies
4. Audience & Market Understanding
- Define target audience personas
- Study competitors and industry trends
- Identify content gaps and opportunities
5. Performance-Driven Optimization
- Analyze content performance (reach, saves, CTR, leads)
- Continuously refine strategy based on data
- Work closely with ads team to align organic + paid
6. Collaboration
- Work with designers, video editors, and copywriters
- Give clear creative direction (not vague briefs)
- Ensure execution matches strategy
What We’re Looking For- 2+ years in content strategy / social media strategy / brand strategy
- Strong understanding of Instagram & LinkedIn ecosystems
- Ability to think in ideas, not just formats
- Experience handling multiple brands or clients
- Analytical mindset + creative thinking balance
- Strong communication and briefing skills
What This Role Is NOT
- Not a posting/execution role
- Not just writing captions
- Not trend-copying or template-based content
Click on Apply to know more.