Website:
perch.co.in
Job details:
Influencer Marketing Executive
Location: Paschim Vihar, New Delhi (On-site)
Employment Type: Full-time
Experience: 1–3 Years
Salary: ₹30,000 – ₹35,000 per month
Joining: Immediate Preferred
About PERCH
PERCH is a fast-growing premium menswear brand dedicated to delivering high-quality apparel with modern designs and exceptional craftsmanship. We are looking for a passionate Influencer Marketing Executive to build meaningful creator partnerships, execute impactful influencer campaigns, and drive brand awareness and customer acquisition.
Role Overview
As an Influencer Marketing Executive, you will own the end-to-end influencer marketing process—from identifying and onboarding creators to executing campaigns, managing brand collaborations, and optimizing affiliate partnerships. You will work closely with the marketing and creative teams to grow PERCH's digital presence and strengthen its position in the D2C fashion industry.
Key Responsibilities
- Identify, evaluate, and onboard influencers across fashion, lifestyle, men's grooming, and related categories.
- Execute end-to-end influencer marketing campaigns, including outreach, negotiations, product seeding, campaign coordination, and reporting.
- Build and maintain strong relationships with influencers, talent agencies, and creator communities.
- Develop and manage strategic brand collaborations and co-marketing partnerships.
- Recruit and manage affiliate partners to drive traffic, sales, and customer acquisition.
- Track campaign performance using key metrics such as reach, engagement, conversions, ROI, and ROAS.
- Coordinate with internal creative, content, social media, and marketing teams to ensure seamless campaign execution.
- Monitor industry trends, emerging creators, and competitor activities to identify new opportunities.
- Prepare campaign reports and recommend data-driven improvements for future campaigns.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Influencer Marketing, Creator Partnerships, Affiliate Marketing, or Social Media Marketing.
- Experience working with D2C, fashion, lifestyle, beauty, or consumer brands is preferred.
- Strong negotiation and relationship management skills.
- Excellent communication and stakeholder management abilities.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Analytical mindset with experience in campaign tracking and reporting.
- Familiarity with Instagram, YouTube, and creator management platforms is an advantage.
- Immediate joiners are preferred.
Why Join PERCH?
- Work with one of India's growing premium menswear brands.
- High ownership and direct impact on brand growth.
- Opportunity to collaborate with leading creators and influencers.
- Dynamic startup environment with accelerated learning and career growth.
- Collaborative culture with room for creativity and innovation.
How to Apply
Email: people@perch.co.in
Click on Apply to know more.