Content Strategist

Interval

Website: intervaledu.com
Job details:

Position : Content Strategist

Experience : 2-3 years

Location : Calicut / Malappuram

Responsibilities:

• Write compelling content for advertisements, websites, blogs, emailers, reels, landing

pages, and course promotions.

• Develop creative captions, taglines, and scripts for social media and video content.
• Ensure content aligns with SkillX’s brand tone, messaging, and objectives.
• Build monthly content calendars aligned with SkillX’s campaigns, webinars, and course

launches.

• Identify trending topics, integrating them into SkillX’s content themes to maintain

relevance.

• Plan and execute influencer collaborations, campaign storytelling, and brand narrative

initiatives.

• Collaborate with design and marketing teams to ensure timely and high-quality content

delivery.

• Work with mentors, trainers, and marketing leads to create educational and awareness

based content.

• Maintain workflow consistency across creative and marketing deliverables.
• Study competitor strategies and analyze current edtech communication trends.
• Track content performance metrics (reach, engagement, and lead generation).
• Use analytics insights to refine content strategy and improve campaign outcomes.
• Oversee interns or junior writers to ensure quality, consistency, and brand voice

adherence.

• Provide creative direction and feedback to maintain excellence in content output.

Qualifications:

• Bachelor’s or Master’s degree in English, Journalism, Marketing, Communication, or a related

field.

• 2–3 years of professional experience in content strategy, content marketing, or a related

domain.

• Proven expertise in creating and executing content strategies that support business and

marketing objectives.

• Strong portfolio showcasing diverse content creation and successful campaigns.
• Experience managing or mentoring content teams in a fast-paced environment, preferably

within the EdTech or service-based sector.

• Deep understanding of SEO best practices and familiarity with analytics tools.
• Excellent writing, editing, and communication skills with attention to detail.

Click on Apply to know more.