Website:
homeessentials.in
Job details:
Company Description
HomeEssentials is a digital-first direct-to-consumer (D2C) brand based in India, specializing in home, kitchen, and lifestyle products. Our mission is to combine innovation, quality, and versatility to create products that enhance everyday living. Offering a comprehensive range of items from kitchen gadgets and cozy home decor to stylish lifestyle accessories, HomeEssentials is committed to addressing diverse needs for modern and practical living. We cater to categories such as home & kitchen, lifestyle, bathroom, home decor, and personal care, with a strong focus on customer satisfaction and excellence.
Key ResponsibilitiesConcept Development & Scriptwriting- Develop conversion-focused scripts for short-form UGCs.
- Structure problem solution storytelling formats suited for META Ads.
- Translate product features ensuring alignment with brand tone and performance objectives, creating crisp, smart ads for home products targeted at the Indian homemaker audience.
UGC Creator Briefing & Direction- Create detailed content briefs for in-house and external creators
- Guide creators on hook styles and flow structure
- Review submissions and provide clear, actionable feedback
- Ensure final outputs meet quality and performance expectations
Ad Framework & Social Media/Trends Alignment- Work closely with the performance marketing team to align content with campaign goals
- Continuously refine scripts and formats based on learnings and data insights
- Develop and execute content strategies for social media campaigns, aligning creative direction with performance goals and audience insights across platforms.
- Maintain a repository of structured ad formats and proven approaches
- Coordinate with internal teams (warehouse, product, performance) to ensure accurate product communication and smooth execution
Experience & Skills Required- Experience in performance content, D2C, e-commerce, or digital advertising
- Strong copywriting and conceptual skills for short-form video content
- Understanding of Meta ads ecosystem and direct-response storytelling
- Experience working with UGC creators and managing content workflows
- Ability to think strategically while executing at speed
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