Difference
Website:
difference.digital
Job details:
At Difference, we don't believe content is just about posting consistently.
It’s about finding the idea that makes someone stop scrolling. The insight that makes a brand feel relevant. The story that people actually want to share.
We're looking for a Content Strategist who can turn brands, trends, culture and consumer behaviour into content people care about.
You’ll work across brands, industries and formats, from social media campaigns and reels to brand narratives, content calendars, campaign concepts and everything in between.
What you'll do
- Build content strategies for brands across different industries and audiences
- Develop content pillars, themes, formats and creative directions
- Turn business objectives into content people actually want to consume
- Research trends, internet culture, competitors and audience behaviour
- Come up with campaign ideas, social concepts and recurring content series
- Write strong hooks, captions, scripts and creative briefs
- Work closely with designers, video editors, social media managers and performance marketers
- Analyse content performance and use insights to improve future strategies
- Stay obsessively curious about what's happening across Instagram, YouTube, TikTok, Reddit, LinkedIn and the wider internet
- Bring fresh ideas to the table rather than recycling what everyone else is doing
What we're looking for
- 1–3 years of experience in content strategy, social media, advertising, creative strategy or a related role
- Strong understanding of social media and digital culture
- Excellent writing and communication skills
- A sharp eye for what makes content interesting, relevant and shareable
- Ability to understand a brand's personality and translate it into content
- Strong research and ideation skills
- Comfortable working in a fast-paced agency environment with multiple brands
- Someone who can explain why an idea will work, not just what the idea is
Bonus points if you're
- Have a strong personal understanding of internet culture and emerging trends
- Have worked with D2C, F&B, lifestyle, fashion, hospitality or tech brands
- Understand basic performance marketing and content analytics
- Know how to use AI tools to research, ideate and accelerate your workflow
- Have a portfolio that makes us think, "Why didn't we think of that?"
What you get at Difference
You won't be joining an agency where your job is to fill content calendars.
You'll get the opportunity to work on real brands, solve real marketing problems and have a meaningful role in shaping how those brands communicate.
We value ideas over hierarchy, curiosity over convention and execution over endless meetings.
If you spend an unreasonable amount of time wondering why a particular reel has 4 million views, why a brand suddenly became culturally relevant, or how you would have made that campaign better — we'd probably like to meet you.
Think differently. Create differently.
Apply to join Difference.
Click on Apply to know more.