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Company Description Cucu Advertising is a creative agency that crafts advertising campaigns focused on storytelling and meaningful engagement. The team specializes in building narratives that resonate with audiences and strengthen brand connections. By igniting conversations across the digital landscape, Cucu Advertising helps clients expand their reach and influence. The agency values innovation, collaboration, and impactful communication, offering team members an opportunity to work on dynamic, forward-thinking projects.
Role Description The Social Media Marketing Manager is a full-time, on-site role based in Hyderabad. This role is responsible for planning, creating, and managing social media campaigns across multiple platforms to increase brand awareness and engagement. Day-to-day tasks include developing content calendars, coordinating with creative teams for visual and copy assets, monitoring social media channels, and responding to audience interactions. The manager will analyze performance metrics, optimize campaigns, and implement social media optimization (SMO) strategies to improve reach and conversion. Collaboration with internal stakeholders to align social media activities with overall digital marketing and brand goals is a key part of this role.
Qualifications
- Candidates should possess strong Social Media Marketing skills, including campaign planning, platform management, and audience engagement.
- Candidates should possess excellent Communication skills, with the ability to write clear, compelling copy and collaborate effectively with cross-functional teams.
- Candidates should possess skills in Content Strategy, including developing content calendars, aligning content with brand goals, and tailoring messages for different platforms.
- Candidates should possess Social Media Optimization (SMO) skills, including optimizing posts, hashtags, and profiles to improve visibility and performance.
- Candidates should possess Digital Marketing skills, including understanding of paid social campaigns, analytics, and integration with broader marketing initiatives.
- Additional beneficial qualifications include experience using social media management and analytics tools, familiarity with current social media trends, and basic knowledge of design or video editing tools.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
- Demonstrated ability to manage multiple campaigns, work on-site with teams in Hyderabad, and adapt quickly in a fast-paced, creative environment.
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