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Role Overview
As the Lead of Content, you will sit at the intersection of brand strategy, storytelling, and culture. You are responsible for defining how Contraband shows up in the world, ensuring every piece of content feels intentional, authentic, and high-quality.
This is a role for a creative leader with a "builder" mindset—someone who can establish a consistent visual and storytelling language from the ground up and create systems that drive both brand equity and long-term business growth.
Key Responsibilities
1. Content & Brand Building
- Brand Identity: Shape the narrative and visual presence of Contraband across all platforms to ensure the brand is instantly recognizable.
- Full-Funnel Strategy: Work across organic, paid, and owned channels, skillfully balancing long-term brand building with immediate business needs.
- System Design: Build repeatable content systems that ensure speed and consistency as the brand scales its community and engagement.
2. Cultural Presence & Collaborations
- Authentic Partnerships: Develop collaborations and IRL activations that feel natural to the brand’s DNA.
- Community Curation: Identify and manage relationships with individuals across music, art, fashion, and culture who align with our specific point of view.
- Credibility First: Prioritize cultural fit and brand integrity over transactional influence or mere reach.
3. Creative Leadership
- Quality Control: Set the standard for taste, aesthetic quality, and execution across all campaigns and day-to-day content.
- Execution Management: Bring clarity to abstract ideas and oversee the production process to ensure the final output meets the brand’s high standards.
- Strategic Partnership: Act as a reliable partner to the founders to unblock creative bottlenecks and maintain momentum in a fast-paced environment.
Required Skills & Toolkit
- Brand Mastery: A deep understanding of brand-led content, moving beyond just performance marketing metrics.
- Production Fluency: Direct experience working on shoots and managing the end-to-end production process.
- Storytelling Instincts: The ability to weave a compelling narrative across diverse formats, from short-form social to long-form projects.
- Cultural Intuition: A strong "filter" for culture, with the ability to distinguish between fleeting trends and what truly matters to the brand’s universe.
What We’re Looking For
- A Clear Point of View: You are driven by a distinct creative vision, not by chasing the latest viral trends.
- Attention to Detail: You care deeply about the nuances of quality, from typography to transitions.
- Strategic Balance: You can seamlessly navigate between high-level creative thinking and a pragmatic understanding of business impact.
- Calm Reliability: You are a steady hand in an ambiguous environment, able to move projects forward efficiently and without unnecessary noise.
Click on Apply to know more.