All Stars Digital
Website:
allstarsdigital.in
Job details:
Role Description: This is a full-time, on-site Content Strategist role based in Mumbai.
The Content Strategist will develop and own end-to-end content strategies aligned with client objectives, digital channels, and brand positioning.
Daily responsibilities include conducting audience and competitor research, defining content themes and calendars, and planning content for platforms such as websites, blogs, social media, email, and paid campaigns.
The role involves collaborating closely with account managers, designers, performance marketers, and copywriters to ensure cohesive messaging and consistent brand voice.
The Content Strategist will also review content performance data, optimize content plans, and recommend new formats or initiatives to improve engagement, reach, and conversions.
Qualifications
- Strong content strategy and content development skills, including the ability to translate business goals into actionable content plans.
- Proficiency in content management and organizing content workflows across multiple channels and stakeholders.
- Solid web content writing and writing abilities, with a focus on clarity, brand voice, and digital best practices.
- Experience collaborating with cross-functional teams (design, performance marketing, social media) in a fast-paced agency or digital environment.
- Comfort using analytics and reporting tools to interpret content performance and inform strategic decisions.
- Excellent communication, time management, and stakeholder management skills.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
- Experience in digital marketing, brand building, or e-commerce content is preferred.
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